Introductory Marketing N4 — Document

November 2020 — N4 — Introductory Marketing

N4 2020 Nated Business

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🎯 1 marks ⏱️ 2h 📄 7 pages 📝 47 items found 📚 4 topics 🔑 1 key info

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Q1— Section header —

1.10\the ANSWER BOOK.

1.1Management is a factor of production.

1.2Wages is an example of t otal fixed cost.

1.3A product ite m is a single non durable item.

1.4Personal contact is a research contact method.

1.5The purpose of sales orientation is to get rid of unwanted merchandise.

1.6Trading between parties can take place anywhere.

1.7Another name for mass market is market aggregation.

1.8The f our Ps consist of product, price, perception and p lace.

1.9The p romotional phase is a phase of the product life cycle.

1.1010

Q2— Section header —

2.10\the ANSWER BOOK. COLUMN A COLUMN B

2.10Product with an image of exclusivity Item bought on a regular basis Factor that influences the s tages of the product life cycle Plays an important r

Q3— Section header —

3.5in the ANSWER BOOK.

3.1andling the market as a single unit

3.2Sceptical people who only accept a new product if their circumstances force them to use it

3.3A purchasing decision when a customer buy products without purposefully thinking about it

3.4The process through which consumers go when obtaining products as well as decision making

3.55

Q4— Section header —

4.1Identify and explain the type of market that Edgars belongs to. (2 + 2\ (4\

4.2Identify and explain which type of retailer Edgars is. (2 + 2\ (4\

4.3

4.4Identify the reference group that Cristiano Ronaldo belongs to. (2\

4.5Which need in Maslow's h ierarchy does the new CR7 collection fulfil? Substantiate the answer. (2 + 2\ (4\

4.6List FIVE socially responsible actions that Edgars can take (5\ [25]25

Q5— Section header —

5.1Identify the following from the diagram:

5.1.1Trade name (1\

5.1.2TWO product lines (2\

5.1.3ONE product item (1\

5.2

5.3Give TWO principles that Sunsilk used to segment the total market. (2\

5.4List THREE roles of marketing research. (3\

5.525

Q6— Section header —

6.1Explain each of the following functions of marketing

6.1.1Transport

6.1.2Running a risk

6.1.3Grading and standardisation

6.1.4

6.2List FOUR main variables that function in the marketing environment (4\

6.3Give FIVE reasons why quantity discount is important (5\

6.425

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership

Mark Allocation

Total100 marks

Sections10 + 10 + 5 + 25 + 25 + 25 = 100 marks

Key Information

Websitewww.edcon.co.za · www.marketing91.com

Paper information

TitleDocument

SubjectIntroductory Marketing

LevelN4

Document typeQuestion paper

Year2020

MonthNovember

Pages7

Downloads3

Examination context

Decade2020s

Years ago6y

SeasonSpring (SH)

Start daySunday

Exam periodNovember 2020

Days since exam2,172

About Introductory Marketing examination preparation

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File size257 KB

Pages7

Archived on8 September 2026

File age48d

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