Introductory Marketing N4 — Document

June 2021 — N4 — Introductory Marketing

N4 2021 Nated Business

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🎯 1 marks ⏱️ 2h 📄 7 pages 📝 41 items found 📚 4 topics 🔑 1 key info

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Questions — A Preview of What to Expect in the Document

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Q1— Section header —

1.10\n the ANSWER BOOK.

1.1A substitute product can occur on the producer side.

1.2A laggard buy a product that has just been launched.

1.3Effective repetition means customer only buys a product once.

1.4Tiger Woods can be seen as an opinion leader.

1.5Warehousing is important because it helps to stabili e the demand of a product.

1.6Test marketing plays a important part in tracing the customer.

1.7During the Production Era, the main focus of business was on the needs of the customer.

1.8Market segmentation is about satisfying customer needs and making profit.

1.9Price influence the growth of a business.

1.1010

Q2— Section header —

2.10\n the ANSWER BOOK. COLUMN A COLUMN B

2.10nternal driv ing fo rce behind purchasing a product xample of data collecting

Q3— Section header —

3.5in the ANSWER BOOK.

3.1rocess by which total heterogeneous market is divided into homogeneous segments.

3.2Planned system in which obtaining, filtering, analysi ng , storing and convey ing information for the purpose of marketing decisions are done.

3.3Purchasing decision when buyer buys products without planning. 4030044 Copyright reserved

3.4Dishonesty is an example of this marketing function.

3.55

Q4— Section header —

4.1Read the scenario below and answer the questions. Louis Titus has just started his own juice company called Freshly Apples. He has done everything correct having his juice approved by

4.1.1Name the transport method that Freshly Apples will us (1\

4.1.2Describe THREE roles that retailers play in distribution channel (3\

4.1.3Name THREE discounts that Freshly Apples can offer retailers (3\

4.1.4Identify FOUR benefits when products comply with SABS standards. (4\

4.1.5List SIX trading conditions Louis uses during negotiations (6\

4.2Name FOUR role players in the marketing environment and explain the role of each (8\ [25]25

Q5— Section header —

5.1Give TWO reasons hy you think KFC has launched this product only in Singapore (4\

5.2Identify and explain the type of market to which KFC belongs. (4\

5.3Explain TWO factors of product development which KFC used to create the new pizza (4\

5.4List FIVE characteristics of the introductory phase of the product life cycle. (5\

5.5Explain FOUR conditions for market segmentation which KFC uses to satisfy consumer needs (8\ [25]25

Q6— Section header —

6.1Give FOUR principles of the marketing concept. (4\

6.2State THREE characteristics of advertising as one of the elements of the promotional mix. (6\

6.3Identify SEVEN demographical characteristics help ing a business to get information about target market. (7\

6.425

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership

Mark Allocation

Total100 marks

Sections10 + 10 + 5 + 25 + 25 + 25 = 100 marks

Key Information

Websitewww.cnbc.com

Paper information

TitleDocument

SubjectIntroductory Marketing

LevelN4

Document typeQuestion paper

Year2021

MonthJune

Pages7

Downloads4

Examination context

Decade2020s

Years ago5y

SeasonWinter (SH)

Start dayTuesday

Exam periodJune 2021

Days since exam1,959

About Introductory Marketing examination preparation

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File size283.6 KB

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