Consumer Behaviour NCV Level 4 — Document
November 2022 — NCV Level 4 — Consumer Behaviour
NCV Level 4
2022
NCV Business
Preparing document
📋 Document Analysis
See full analysis
Questions — A Preview of What to Expect in the Document
64
This section provides a quick preview of questions from the document. It may not display every question or the complete wording of each one. For the full content, including diagrams, tables and other information, view the original PDF above.
Q1— Section header —
1.1The main objective of this type of packaging is to create a consumer demand for it. Reusable packaging Speciality packaging Multiple packaging
1.2This advertising objective is used to create a selective demand Persuasive Remind
1.3Amstel ager (SAB\ can be classified as a (an\ brand
1.4Exclusive distribution is mainly used for these products. Microwave Jewellery Sugar
1.5number of risks involved in distribution number of transactions total effort required in the distribution channel length of the distribution channel
1.6offers a diverse range of product s, mainly in rural towns. general dealer wholesaler
1.7Conflict between two retailers is often a factor in distribution
1.8When a consumer is looking for a specific trademark and i not prepared to accept a substitute it is called
1.9personal column of daily newspapers for consumers who may be interested in the products
1.10s also known as cold canvassing and help the salesperson to get off to a strong start in the business.
1.11Which ONE of the following criteria is used to evaluate eferral prospects
1.12This technique is helpful when consumers give the salesperson a hard time by expecting him to know automatically what they want
1.13indicates self confidence, a know it all attitude and a superiority complex
1.14Which ONE of the following is an example of negative non verbal signs
1.15Some companies react to complaints from important or influential clients, but adopt a less responsive attitude to minor clients Nodding dogs
Q2— Section header —
2.1term interest to encourage dissatisfied customers to communicate with the company as opposed to suffering in silence.
2.2Ignorance objection occurs because the features of the product do not meet
2.3arly adopters are very traditional people who will wait for the innovation to be visible everywhere and used by almost everyone before decid ing to use it.
2.4To protect a brand name or a brand mark, it must be registered as a trademark
2.5Products that are meant for a more upscale market should be elegantly package to emphasise quality.
2.6Consumerism includes the theory that the economy will grow if more goods are bought and that everyone will benefit. (3041034\ Copyright reserved Please turn over
2.7The cost of the purchase increases as the size of the purchase decreases.
2.8It is your responsibility as a consumer to take care that nobody shoplift
2.9Rack jobbers do not hold inventory, they receive orders from retailers, and contact producers who then deliver to consumers themselves.
2.10Too much information on a label could be disadvantageous for a product.
2.11Producers base their production decision on factors like availability of raw materials, production capacity and what consumer need.
2.12The disadvantage of reflective statement is that when the customer is excited or upset, his/her receptivity is low.
2.13The objective of qua lifying leads is to reduce the original list to a shorter list of hot prospects.
2.14provided the salesperson remembers it and pronounce it correctly 2.
Q3— Section header —
3.1State TWO disadvantages of decentralised buying centre. (2 2\ (4\
3.2Differentiate between the following terms:
3.2.1Brand name
3.2.2
3.3Branding shapes human perception of attraction and familiarity. Brands become assets by fostering loyal consumers and ongoing sales. This leads to more cash flow within your company, and a brand image that your customers can truly depend on
3.3
3.3.2 Construct a sentence that consumer can say to show that they insist (Insistence\n using one product (2
3.3.3 Define brand loyalty (2\ 3. List FIVE criteria that
Q4— Section header —
4.1State FOUR reasons why customer complain. (4\
4.2Briefly explain TWO benefits of customer relationship management. (2 2\ (4
4.3
4.4Provide ONE example of product for each distribution channel in
Q4— Section header —
4.5State FOUR aspects to remember when presenting a report. (4 2\ (8
4.6Name TWO roles of middlemen within the distribution channels. (2\ [30] QUESTION .130
5.2State THREE ways to improve networking skills. (3 2\ (6\
5.3Briefly explain THREE steps to be followed while problem or complaint is being resolved. (3 2\
5.4Describe THREE buying objectives of organisational consumers (3 2\ (6\
5.5Name TWO purpose of labell ing (2\ [30]30
Q6— Section header —
6.1Give a list of information that should be documented when dealing with customers complaints according to company regulations and requirements (3 1\ (3\
6.2Identify the types of brand names from the example below:
6.2.3(3\
6.3Briefly describe FIVE individual determinants of consumer buying behaviour. (5 2\ (10\
6.4Identify the type of packaging strategies used in the sentences below:
6.4.1Different pieces of a puzzle printed on the back of breakfast cereal packs, or a soft drink can.
6.4.2Lion firelighters in a special tin container
6.4.3Aftershave and body deodorant packed in one container.
6.4.4Six pack beverages (4\ (3041034\
6.5Briefly explain TWO constraints that the organisational consumer faces when purchasing takes place. (2 2\ (4\
6.6Briefly explain THREE ways in which body language can be used to make the customer feel comfortable and welcome. (3 2\ (6\ [30] TOTAL SECTION30
Topics Identified
4
Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership
Mark Allocation
Total150 marks
Sections15 + 30 + 30 + 30 + 30 = 135 marks
Key Information
Websitewww.sciencedirect.com
Paper information
TitleDocument
SubjectConsumer Behaviour
LevelNCV Level 4
Document typeQuestion paper
Year2022
MonthNovember
Pages9
Downloads3
Examination context
Decade2020s
Years ago4y
SeasonSpring (SH)
Start dayTuesday
Exam periodNovember 2022
Days since exam1,439
About Consumer Behaviour examination preparation
This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.
How to use this resource for revision
A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?
For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.
understanding question requirements
applying subject knowledge
working under time constraints
checking answers
identifying revision priorities
A practical revision approach
Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.
File details
File size240 KB
Pages9
Archived on8 September 2026
File age46d
ContributorFreeMode
FingerprintAC01CD2E3DD0
Questions and learner discussion
Log in to ask a question or leave a review.
No questions or discussions have been posted yet.