Consumer Behaviour NCV Level 4 — Document
November 2023 — NCV Level 4 — Consumer Behaviour
NCV Level 4
2023
NCV Business
Preparing document
📋 Document Analysis
See full analysis
Questions — A Preview of What to Expect in the Document
71
This section provides a quick preview of questions from the document. It may not display every question or the complete wording of each one. For the full content, including diagrams, tables and other information, view the original PDF above.
Q1— Section header —
1.15\n the ANSWER BOOK.
1.1Guarding against shoplifting is not one of the responsibilities of consumers.
1.2Pick n Pay no name brand is an example of brand.
1.3Knowledge of the selling process is important to the salesperson
1.4The salesperson should recognise the second and third presence even if he does not leave the first one.
1.5The customer is always right and should be treated as king
1.6Jewellery and motor cars can be sold using a selective distribution method.
1.7Salespeople are regarded as internal customers and their complaints should be attended to with respect.
1.8Using graphics and images is the best way to convince customers to buy.
1.9Kines ics could be the way customers walk and that should be observed by the salesperson.
1.10Buying centre is also known as DMU ( decision making unit\
1.11A fragile package is very strong and cannot break easily
1.12The buying decision process involves many stakeholders.
1.13The problem recognition stage represents the stage in which the customers now know where to buy and what to buy.
1.14The first impressi on phase last for few hours. 1.
Q2— Section header —
2.15\n the ANSWER BOOK.
2.2is a document that notifies the customer of the amount due for goods that have been supplied.
2.3importance.
2.4specific set of requirements that a device must meet to be up to the required standard.
2.5animals, or non living objects human characteristics.
2.6brand rather than other brands.
2.7the method that is used to transport products from the factory to the shop.
2.8through the use of conveyor belts
2.9production of goods and services in a country over a specific period of time, usually a calendar year.
2.10of other potential customers
2.11.. is a collection of data that is organised so that its contents can easily be accessed, managed, and updated
2.12.. can be described as a wholesale selling agent. They do not hold inventory, they receive orders from retailers, contact producers who then deliver to consumers themselves.
2.13refers to a social force that places lawful, moral and economic pressure on businesses and protects and inform consumers.
2.14of the customers.
2.15When using the advantage is that purchases are made in large volumes leading to economies of scale. (15 1\ [15]15
Q3— Section header —
3.1State TWO reasons why manufacturers often replace broken products free of charge. (2 2\ (4\
3.2Name THREE prospecting methods to establish and build customer base. (3\
3.3Illustrate THREE channels of distribution. (3 2\ (6\
3.4Briefly discuss TWO categories of distribution. (2 2\ (4\
3.5Identify the type of body language from the sentence below:
3.5.1Maria keeps a reasonable distance between herself and her customers when talking to them. .5.2 After saying something to Martha, John kept silent for a moment for Martha to absorb the new information.
3.5.3Jennifer likes moving her body when she communicates with others. .5.4 Clement always wears formal clothes when going to work.
3.5.5Dineo always keeps her face relaxed and friendly when greeting customers. (5 2\ (10\
3.6Give THREE arrangements that manufacturers make with retailers. (3\ 30]
Q4— Section header —
4.1Differentiate between monogram and trademark. (2 2\ (4\
4.2Explain the difference between the following limited service wholesalers:
4.2.1Truck Jobber
4.2.2Rack jobber (2 2\ (4\
4.3Briefly discuss THREE different types of labels that are found in the retail industry. (3 2\ (6\
4.4Name FIVE types of retailers and give ONE example of each. (5 2\ (10\
4.5State THREE facts that need to be remembered when writing the analysis report. (3 2\ (6\ [30] (3041034\30
Q5— Section header —
5.1Briefly discuss FOUR role players within the buying centre. (4 2\ (8\
5.2Identify the different groups of people that adopt a new innovation from the sentence below:
5.2.1These are traditional people who like the old ways and are critical of new ideas, accepting them only if the new ideas have become part of the mainstream or tradition.
5.2.2These are thoughtful, careful people who accept change more quickly than the average person.
5.2.3These are the brave people who pull along the change.
5.2.4These are sceptical people who will use new ideas or products only when the majority of people are using them. 5. .5 These are respectable people and opinion leaders who try out new ideas but in a careful way.
5.3Explain FOUR benefits of customer relationship management. (4 (8\
5.4List FOUR factors that need to be kept in mind when working on a problem with a colleague. (4\
Q6— Section header —
6.1Name FIVE uses of plastic. (5\
6.2List FIVE advantages of plastic, as a packaging material, in enhancing sales (5 1\
6.3Labels can influence consumer decision making so that sales are enhanced. Discuss ONE aspect how a label ould convince a consumer to buy a
6.4Give ONE example of each of the following:
6.4.1Negative non verbal sign (1\
6.4.2Positive verbal buying sign (1\
6.5Name FOUR predetermine intervals to contact customers. (4\
6.6State TWO disadvantages of the decentralised buying process. (2 2\ (4\
6.7Give TWO economic determina ts of consumer buying behaviour. (2\ 3041034
6.8Give TWO pieces of information that should appear a textile label (2\
6.9State FOUR guidelines that are used in the proposal stage. (4\ [30] TOTAL SECTION B: 20 GRAND TOTAL: 15030
Topics Identified
3
Business EnvironmentsBusiness FunctionsLeadership
Mark Allocation
Total150 marks
Sections15 + 15 + 30 + 30 + 30 = 120 marks
Paper information
TitleDocument
SubjectConsumer Behaviour
LevelNCV Level 4
Document typeQuestion paper
Year2023
MonthNovember
Pages7
Downloads5
Examination context
Decade2020s
Years ago3y
SeasonSpring (SH)
Start dayWednesday
Exam periodNovember 2023
Days since exam1,073
About Consumer Behaviour examination preparation
This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.
How to use this resource for revision
A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?
For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.
understanding question requirements
applying subject knowledge
working under time constraints
checking answers
identifying revision priorities
A practical revision approach
Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.
File details
File size196.5 KB
Pages7
Archived on8 September 2026
File age45d
ContributorFreeMode
FingerprintF5EFF441EACC
Questions and learner discussion
Log in to ask a question or leave a review.
No questions or discussions have been posted yet.