Consumer Behaviour NCV Level 3 — Document
November 2022 — NCV Level 3 — Consumer Behaviour
NCV Level 3
2022
NCV Business
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Q1— Section header —
1.1Indicate whether the following statements are TRUE or FALSE by writing only rue' or ' alse' next to the question number (1.1.1
1.1.15\in the ANSWER BOOK.
1.1.1A consumer is a user of products and services.
1.1.2A customer market is a subset of the consumer market.
1.1.3The markets in which you do business will influence the success of your business.
1.1.4Post purchase evaluation is the stage where consumers look at the advantages and disadvantages of the product before buying.
1.1.5To segment is to divide.
1.1.6Experiencers are old people who have lots of energy.
1.1.7Niche marketing, single segment marketing and concentrated marketing all refer to one thing.
1.1.8Consumer perception refers to the picture or beliefs the consumer has about a particular product or organisation.
1.1.9Safety hazards are factors that put lives or possession under protection.
1.1.10Secondary data is data that is being collected for the specific problem at hand.
1.1.11Positioning strategy is a set of plans an organisation follows in order to position itself or its products in the market.
1.1.12Business and group consumers are called household consumers.
1.1.13Motivation is the driving force that makes people do something.
1.1.14Internal environment consist of factors outside the organisation that help or hinder the enterprise.
1.1.15
1.2Choose a term from COLUMN B that matches a description in COLUMN A. Write only the letter (A R\ next to the question number (1.2.1
1.2.15\in the ANSWER BOOK. COLUMN A COLUMN B
1.2.15A set of personal circumstances Something that improves the quality of life, but we do not need to stay alive Anyone who uses a product or service Includes all people and organisations that buy and sell products and services
Q2— Section header —
2.1State the difference between the following:
2.1.1Safety procedures
2.1.2
2.2State whether the following are either security hazard or safety hazard
2.2.1Physical danger
2.2.2Bank robbery
2.2.3Loud noise
2.2.4Access control
2.2.5Bomb threat
2.2.6
2.3State FIVE ways in which nstitutions of igher learning (colleges and universities\n implement safety and security policies. (5\
2.4Marketing research process is one of the most important processes an organisation can undertake.
2.4.1
2.4.2Raw data should be cleaned up before it can be used to solve the research question. State FIVE ways of cleaning up raw data. (5\ [30] (3041033\30
Q3— Section header —
3.1Look at the picture below and then answer the questions. PEP has introduced a new logo, which reflects a big change. It has embraced a different shade of blue, and a new yellow half circle. The new branding will be
3.2PEP does business in different kinds of markets. Explain the following types of markets which PEP operate in.
3.2.1National market
3.2.2Local market
3.2.3Regional market
3.2
3.3Both customers and consumers visit PEP Describe the following terms:
3.3.1Customer
3.3.2Consumer
3.3.3
3.4State FOUR reasons why buyers in the customer market buy products and services. (4\
3.5Name TWO factors in the internal business environment of PEP (2\ [30] (3041033\30
Q4— Section header —
4.1
4.2With reference to the above pictures, study and complete the table below giving the differences among the types of consumers mentioned above. Draw the table and answer in your ANSWER BOOK . Label picture 1, picture 2
4.2.2to deliver a service How much do they buy
4.2.3just enough for themselves
4.2.4How do they make the purchasing decision
4.2.7(7\
4.3Consumers go through several stages when buying goods and services. Explain what happens in the following stages:
4.3.1Input stage
4.3.2Process stage
4.3.3
4.4State THREE similarities between household consumers and business consumers. (3 2\ (6\
4.5People do business in different kinds of markets and in different circumstances.
4.5.1Explain the socio economic context of consumers. (2\
4.5.2List the FIVE factors that make up the socio economic context. (5\
4.6Do you agree with the following statement A virtual market is an online market. (1\ [30] (3041033\30
Q5— Section header —
5.1Draw a labelled diagram showing the stages Nokia 3310 passed in its life cycle. (6\
5.2List the SEVEN stages of market segmentation in the correct order. (7\
5.3Ever since Nokia learnt that one size fits all strategy does not apply in
5.4Explain how Nokia will make use of the traditional 4 Ps of marketing to win over its competitors. (4 2\ (8\
5.5Name the 5 th P of the marketing mix (1\ [30] TOTAL SECTION B 120 GRAND TOTAL:30
Topics Identified
4
Business EnvironmentsBusiness FunctionsLeadershipBusiness Plan
Mark Allocation
Total150 marks
Sections15 + 30 + 30 + 30 + 30 = 135 marks
Paper information
TitleDocument
SubjectConsumer Behaviour
LevelNCV Level 3
Document typeQuestion paper
Year2022
MonthNovember
Pages9
Downloads4
Examination context
Decade2020s
Years ago4y
SeasonSpring (SH)
Start dayTuesday
Exam periodNovember 2022
Days since exam1,439
About Consumer Behaviour examination preparation
This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.
How to use this resource for revision
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For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.
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A practical revision approach
Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.
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