Consumer Behaviour NCV Level 3 — Memo

November 2020 — NCV Level 3 — Consumer Behaviour

NCV Level 3 2020 NCV Business

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Q1— Section header —

1.2.1False

1.2.2True

1.2.3True

1.2.4True

1.2.5False

1.2.6False

1.2.7True

1.2.8False

1.2.9True

1.2.10False

1.2.11True

1.2.12False

1.2.13True

1.2.14False

1.2.15

Q2— Section header —

2.4Organi ational onsumer buy products and services from other businesses so that they can make new products to sell. (2\ To sell the same products to other consumers To prevent them from being forced into positions to sell products for which

Q3— Section header —

3.1Buyers and sellers of specific product (6\

3.2.1Cotton company Shingadiah clothing Rose upermarkets Tshwanelo The above are customers because they are not the end users of the products. (4 + 2\ .2.

3.3such as gold and copper Parts such as machines parts, motor vehicle parts, cell phone and computer parts. (6\

3.4Who have a need or want Who are willing to buy Sale of agricultural products [30]30

Q4— Section header —

4.1.1First time users

4.1.2Former users

4.1.3Light / irregular user

4.1.4Medium users

4.1.5Heavy users (10\

4.2Geo demographic segmentation mean a combination of geographic, demographic and lifestyle segmentation. (2\

4.3.1Actuali ers are successful, active people who take charge of their lives. They want to develop further and like the finer things in life, such as good food. They are also prepared to work hard to afford

4.4They may ask consumers to complete questionnaires in shops where the products are sold They may phone clients to determine whether they are satisfied with the products and

4.5(4\

4.6Data collation refers to data preparation. Data is put into a structure that makes it easy to understand and compare. (2\ [30]30

Q5— Section header —

5.1Marketing research is a process of finding information about the whole of a company s marketing process. (2\

5.2Primary data is new data collected for specific research. econdary data is data that already exist for other purposes not specifically for the problem at hand. (4\

5.3Introduction Research objectives Hypothesis Research methods Data collection Data collation Data analysis Findings

5.6a new product is launched or introduced into the market. It is characterised by lots of publicity. Sales and profit are low. Growth stage more and more consumers buy the product for the first time and many make repeat purchases. Sales increase gradually and profits

Topics Identified

Business EnvironmentsForms of OwnershipBusiness Functions

Mark Allocation

Sections30 + 30 = 60 marks

Paper information

TitleMemo

SubjectConsumer Behaviour

LevelNCV Level 3

Document typeNCV Business

Year2020

MonthNovember

Pages6

Downloads4

Examination context

Decade2020s

Years ago6y

SeasonSpring (SH)

Start daySunday

Exam periodNovember 2020

Days since exam2,171

About Consumer Behaviour examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?

For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

applying subject knowledge

working under time constraints

checking answers

identifying revision priorities

A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

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File size215 KB

Pages6

Archived on8 September 2026

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