Consumer Behaviour NCV Level 3 — Document
November 2019 — NCV Level 3 — Consumer Behaviour
NCV Level 3
2019
NCV Business
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Q1— Section header —
1.1Choose a/an item/word from COLUMN A that matches a description in COLUMN B. Write only the letter (A \next to the question number (1.1.1 1.
1.15\the ANSWER BOOK. COLUMN A COLUMN B
1.1.121.
1.1.15The process in which people use their brain s to obtain skills or knowledge Buys to deliver a service A stro ng feeling of wanting something A group of e mployees responsible for buying
1.2Indicate whether the following statements are TRUE or FALSE. Choose the answer and write only rue or
1.2.15\the ANSWER BOOK.
1.2.1Consumers buy only products.
1.2.2Input stage is where the consumers enter a complicated process during which they decide what the best choice of product is for them.
1.2.3A wan t is something we can survive without.
1.2.4Modified rebuy is when business consumers buy new products.
1.2.5he market context is the circumstances in which a market operates and where consumers buy and sell
1.2.6SADC is an example of a regional market.
1.2.7When your college buys electricity and water to use, it is operating in the consumer market.
1.2.8South Africa does not export produ cts to other countries.
1.2.9Differentiation means doing something similar with other organisations that sets the organisation apart from others.
1.2.10Technological environment is an example of micro environment.
1.211 Market segment is a process by which the total market is divided into smaller parts.
1.2.12When a business use race to segment markets, t is called ethnic segmentation.
1.2.13When an organisation create an image of the whole organi ation, it refers to the umb rella positioning.
1.2.14Security policies do not define what acceptable behaviour is.
1.2.15Coding means a symbol or letter given to each response. (15 1\ (15\ [30] TOTAL SECTION A: 30 (3041033\30
Q2— Section header —
2.1Disting uish the following concepts
2.2.1Product positioning
2.2.2Consumer perception (2 2\ (4\
2.2What is consumers general perception of the following brands?
2.2.1ELBA gas heater
2.2.2EP stores
2.2.3Mercedes Benz (3\
2.3State FOUR reasons why organisations make use of product positioning strategies. 2\ (8\
2.4Product life cycle is the time the product is introduced on the market until manufacturers no longer make it. Explain in brief the growth stage paying attention to
2.4.1ales
2.4.2rofit
2.4.3ompetition
2.4.4osts (4 1\ (4\
2.5One way in which markets can be divided is by looking at the place in which consumers do business. Explain the following m arkets
2.5.1National market
2.5.2Local market
2.5.3International market (3 2\ (6\ (3041033\
2.6An i ndustrial market consist of manufacturing business es that buy products and services Give one example of the products used in the
2.6.1ICT industry
2.6.2Automotive industry
2.6.3Agri processing (3 1\ (3\
2.7What is demand (1 2\ (2\ [30]30
Q3— Section header —
3.1There are guidelines that must be followed when presenting research report.
3.1.1State FIVE guidelines that must be followed to ensure that the report explains all relevant information clearly. (5 1\ (5\
3.1.2State THREE uses of research information. (3 1\ (3\
3.1.3Define the term raw data 2\
3.1.4Give THREE forms of raw data. (3 1\ (3\
3.2Explain the following market contexts:
3.2.1Personal context
3.2.2Organisational context
3.2.3
3.3Read the following statements and state whether they represent customers or consumers
3.3.1Hosp quip buys raw materials to manufacture machines that they sell to hospitals.
3.3.2The Department of Health buys x rays from HospEquip which they use in government hospitals. .3.3 A c
3.4State THREE main factors of the internal environment. (3 1\ (3\
3.5Explain environmental scanning (1 2\ (2\ [3 0]
Q4— Section header —
4.1Explain the following methods of market segmentation:
4.1.1Behavioural segmentation
4.1.2Psychographic segmentation
4.1.3Demographic segmentation
4.1.4Geo demographic segmentation (4 2\ (8\
4.2Explai TWO types of business consumers. (2 2\ (4\
4.3Complete the table below Write your answer next to the question number
4.3.7the ANSWER BOOK INDIVIDUAL CONSUMER GROUP CONSUMER BUSINESS
4.3.1To satisf y group needs
4.3.2From whom do they buy? Other individuals, groups or business es Other individuals, groups or business
4.3.3How much do they buy? Just enough to use
4.3.5For whom do they buy?
4.3.7For the business (7 1\ (7\
4.4Identify the word /phrase that represents the statements below. Choose your answer from the word list provided. ecision makers; buyers; users; influencers; customers gatekeepers
4.4.1Very import ant users of the product.
4.4.2Second role player who influence their buying decisions.
4.4.3eople who choose suppliers and sign their contracts (3041033\ Copyright reserved Please turn over
4.4.4They approve transactions.
4.4.5The first role players. 1\ (5\
4.5Explain the following business consumer buying decisions
4.5.1New task buying
4.5.2Straight rebuy
4.5.3Modified rebuy (3 (6 [30]30
Q5— Section header —
5.1Distinguish between a market segment and a target market (2 2\
5.2Identify the different types of market segments in the following statements
5.2.1Toyota makes cars for consumers in many different segments
5.2.2Truworths stores targets high income earners.
5.2.3Lemon ree sells fruits and veg etables to all consumers (3 2\ (6\
5.3State THREE positioning variables the marketer can make use of. (3 1\ (3\
5.4List the FOUR elements of the marketing mix. (4 1\ (4\ (3041033\
5.5Study the picture below and answer t he questions. [Source: www.google/images.co.za
5.5.1What are ergonomic dangers (2\
5.5.2Name TWO causes of physical dangers. (2 2\ (4\
5.5.3Suggest THREE things that an organi ation can do to minimi such risks. (3
5.5.4Apart from physical dangers, state FOUR other common safety hazards. (4 1\ (4\ [30]30
Topics Identified
2
Business EnvironmentsBusiness Functions
Mark Allocation
Total150 marks
Sections30 + 30 + 30 + 30 = 120 marks
Paper information
TitleDocument
SubjectConsumer Behaviour
LevelNCV Level 3
Document typeQuestion paper
Year2019
MonthNovember
Pages9
Downloads3
Examination context
Decade2010s
Years ago7y
SeasonSpring (SH)
Start dayFriday
Exam periodNovember 2019
Days since exam2,535
About Consumer Behaviour examination preparation
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