Consumer Behaviour NCV Level 3 — Memo

February 2020 — NCV Level 3 — Consumer Behaviour

NCV Level 3 2020 NCV Business

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Q1— Section header —

1.1.1False

1.1.2False

1.1.3True

1.1.4True

1.1.5True

1.1.6False

1.1.7False

1.1.8False

1.1.9True

1.1.10True

1.1.11True

1.1.12False

1.1.13False

1.1.14False

1.1.15rue (15 (15\

1.2.1Positioning strategies

1.2.2Fire coordinator

1.2.3Consumer panel

1.2.4Qualitative data

1.2.5Maturity

1.2.6Multi segment marketing

1.2.7Promotion

1.2.8Demand

1.2.9Medium users

1.2.10Personal context

1.2.11Group

1.2.12Local

1.2.13Product origin

1.2.14Centralised buying centralised

1.2.15Buyers (15 (15\ [30] TOTAL SECTION A:30

Q2— Section header —

2.1.1Chemical danger (2\

2.1.2Chemical dangers relates to substances that are used in chemistry that can be poisonous to individuals. (2\

2.1.3

2.1.4

2.2Define research methodology Research plan Prepare research report [30]30

Q3— Section header —

3.1.1Physical market or onsumer market

3.1.2Business market

3.1.3Virtual market (6\

3.2

3.3.1Perceptual mapping is drawing a picture or diagram showing the positions of different products or things in the market compared to each other. (2\

3.3.2HIGH All star Levis QUALITY Adidas Puma LOW HIGH PRICE

3.3.3

3.4Fewer products are sold. Consumers might switch to other brands. Fashion and technological products often do not continue to exist beyond this stage. Only products with a very strong market position will survive the decline

Q4— Section header —

4.1.1urve A is demand curve

4.1.2urve B is supply curve

4.1.3Name point Z is equilibrium

4.1.4X is price and Y is quantity

4.1.5

4.2Minerals and metals A consumer market is a subset of the customer market. It consists of end users of products and services who buy them for their own use. (4\

4.4.1Behavioural segmentation usage rate segmentation occasion and brand familiarity (2\

4.4.2Demographic segmentation age income, gender, ethnic 1\ (2\

4.5.1The organi ation can concentrate on understanding the exact needs of the consumers in the target market. It can only develop exactly the right products then sell at the right price in the right place where these

4.5.2If the single market segment is too small to buy enough products or if the competitor decides to enter same segment the enterprise may struggle to make a profit and lose a lot of money (2\

4.6Consumers may be asked to fill in questionnaires in the shops where the products are sold. They may phone clients to hear if they are satisfied. Telephone interviews may be conducted. [30]30

Q5— Section header —

5.1.1Tents Hiking shoes Price Features Packaging They all buy products they need They all exchange resources [30] TOTAL SECTION B:30

Topics Identified

Business EnvironmentsBusiness Functions

Mark Allocation

Sections30 + 30 + 30 + 30 + 30 = 150 marks

Paper information

TitleMemo

SubjectConsumer Behaviour

LevelNCV Level 3

Document typeNCV Business

Year2020

MonthFebruary

Pages6

Downloads3

Examination context

Decade2020s

Years ago6y

SeasonSummer (SH)

Start daySaturday

Exam periodFebruary 2020

Days since exam2,446

About Consumer Behaviour examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?

For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

applying subject knowledge

working under time constraints

checking answers

identifying revision priorities

A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

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File size240 KB

Pages6

Archived on8 September 2026

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