Public Relations N6 — Memo
November 2022 — N6 — Public Relations
N6
2022
Nated Business
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Q1— Section header —
1.1.1Lithography, relief printing or other printing methods. Paper quality E.g. g cartridge paper or recycled paper. Page sizes and numbers Indicate if it needs to be 50 pages of an A4 size or a single A5 page.
1.1.2The use of software on a computer to combine media elements such as text, photo or illustrations to create a printable document or publication, such as a newsletter, pamphlet or flyer (2\
1.1.3In fact, the printing press is so significant that it has come to be known as one of the most important inventions of our time (Any ONE\ (2\
1.1.4Publication should convey suitable image, product or service Should be cost effective to produce and print Size and formats e.g. a magazine or a flyer format and paper size Headings, text and typography
1.1.5Proximity Alignment Consistency Contrast Break up of text Use of colour Magazine Radio Television
1.3Special events kind donations Product fund raising Grants Bequests Financial endowments Humorous Fear
Q2— Section header —
2.1.5
2.2Create awareness Promote marketing and sales Create a positive image Establish relations with interest groups
2.3Step Sequence Tasks Deadline date Responsible Person(s\ Yes/No Step 1
2.3.1Decide on the type of event Step 3 Decide on the event message or theme Step 4
2.3.2Select a suitable date Step 5 Identify suitable venue Step 6
2.3.3Plan the invitation list Step 7 Identify suitable speakers Step 8
2.3.4Determine the budget Step 9 Identify suitable accommodation Step 10
2.3.5Arrange publicity Step 11 Organise catering Step 12
2.3.6Make travel arrangements Step 13 Compile a work or activity programme Step 14
2.3.7Compile a social programme Step 15 Organise required print material Step 16
2.3.8Organise equipment and special items Step 17 Organise registration of attend ants Step 18
2.3.9Conduct a site tour Step 19 Prepare for contingencies Step 20
2.3.10
2.4Act as a coordinator to liaise with internal parties relating to enquiries. Communicate honest and accurate information as fast as possible to all involved parties to prevent misinformation and damage to the
2.5Enhance credibility and reputation, as CSI demonstrates the heart and caring of the company Support marketing objective, increase brand awareness and customer loyalty Promote employee satisfaction, loyalty and productivity.
2.6A process to gather information in an objective and systematic manner to evaluate its ffectivity (2\
2.7The subject title of the survey must be clearly indicated, e.g. lient service questionnaire. Convey to respondents why the survey and the information is important to the organisation. Give the name and details of the contact person for questions about the
2.8Types of staff House journal formats Printed or electronic magazine format Printed or electronic newsletter format Video format [50]50
Q3— Section header —
3.1.1Ford is doing enough Ford is not doing enough Valid reason to support Being quick to apologise to the complaints of customers Understanding the complaints you receive from customers Using testimonials
3.2.1Increase corporate identity and image Sponsorships can enhance the corporate identity and image of a sponsor, especially when associated with prominent and widely televised events such as the Cape Town Cycle Tour and Super Rugby
3.2.3
3.2.4Is the CSI programme supported by top management and shareholders? Who are important stakeholder groups on which the CSI should focus? What are the needs of the stakeholder groups, e.g. employees or the community?
3.2.5
Q4— Section header —
4.1.1Step 2: Set objectives Step 3: Identify the target group Step 4: Develop a message Step 5: Plan of Action Step 6: Determine budget Media Team & individual
4.2.210
4.3.1Treat all visitors with respect and give them your undivided attention. Always be presentable and alert (not only on the first day\ as you represent your organisation. Be essible , do not use closed body language such as folded
4.3.2The rules and regulations of the exhibition organisers Whether the type of exhibition fits in with the services and/or products of the organisation Attendance figures and visitors profiles to fit in with business
4.4Trade shows Consumer exhibitions Consumer shows Portable [50] TOTAL:50
Topics Identified
5
Business EnvironmentsForms of OwnershipBusiness FunctionsLeadershipBusiness Plan
Mark Allocation
Sections50 + 50 + 50 + 50 = 200 marks
Paper information
TitleMemo
SubjectPublic Relations
LevelN6
Document typeNated Business
Year2022
MonthNovember
Pages11
Downloads2
Examination context
Decade2020s
Years ago4y
SeasonSpring (SH)
Start dayTuesday
Exam periodNovember 2022
Days since exam1,439
About Public Relations examination preparation
This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.
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For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.
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