Public Relations N6 — Document

June 2018 — N6 — Public Relations

N6 2018 Nated Business

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📋 Document Analysis

🎯 2 marks ⏱️ 3h 📄 5 pages 📝 34 items found 📚 3 topics

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Q1— Section header —

1.1Study the scenario and answer the questions. Advertising was initially meant to make people aware of the goods available in market. It was as simple as announcing what you have in your store or the services your businesses

1.1.1Differentiate between adverti si ng and ublic relations (1 + 1\

1.1.2

1.1.3

1.1.4dvertisers may choos e to use television to attract audiences. Give THREE advantages and TWO disadvanta ges of using television as communication media

1.2Organisational communication is a subfield of communication studies and comprises the consideration, analysis and criticism of the role of communication in organis ational contexts. Its main function is to inform,

1.2.1

1.2.2

1.3Which type of media is each of the following

1.3.1Television

1.3.2Magazines

1.3.3Sponsorship

1.3.450

Q2— Section header —

2.1Westcol TVET C ollege demonstrated their services to the D2 schools in the Westrand. The main aim was to promote their identity, image and sales. They intend to register 1 200 students for all of their programmes.

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2.3

2.4Corporate social r esponsibility is the continuing commitment by business es to behave ethically and contribute to economic development while improving the quality of life of the workforce their families

2.4.1Who is the workforce in this definition (2\

2.4.2Explain how busin esses may assist the community i n each of the following: (a\ Education (b\ Housing (c\

2.5

Q3— Section header —

3.1You are a PRP and must give an audiovisual presentation to staff members about a community project that the PR department wants to launch. Describe , in order, the SEVEN planning steps for an audio visual

3.2Crisis management should be executed with great care to prevent negative publicity from causing irreversible damage to the corporate image and brand name. Give FIVE fundamental rules to apply to

3.3

3.4

3.554

Q4— Section header —

4.1

4.2

4.3

4.4The PRP must plan and organise events. He or she must display enthusiasm for an event, do meticulous planning, monitor activities and communicate effectively with those involved. Explain the term

4.5

Topics Identified

Business EnvironmentsLeadershipBusiness Plan

Mark Allocation

Sections50 + 46 + 54 + 50 = 200 marks

Paper information

TitleDocument

SubjectPublic Relations

LevelN6

Document typeQuestion paper

Year2018

MonthJune

Pages5

Downloads3

Examination context

Decade2010s

Years ago8y

SeasonWinter (SH)

Start dayFriday

Exam periodJune 2018

Days since exam3,055

About Public Relations examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

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For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

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