Marketing Management N6 — Document
November 2018 — N6 — Marketing Management
N6
2018
Nated Business
Preparing document
📋 Document Analysis
See full analysis
Questions — A Preview of What to Expect in the Document
44
This section provides a quick preview of questions from the document. It may not display every question or the complete wording of each one. For the full content, including diagrams, tables and other information, view the original PDF above.
Q1— Section header —
1.1Name the strategic marketing term for each of the following description.
1.1.10Attempt to stop erosion in position by investing enough to compe sate for environmental and competitive forces. A company is try ing to regain a position previously held. Investment mus t be cut to
1.2Capitec bank is a S outh African commercial bank. It is a locally controlled bank licensed by the Reserve B ank of South Africa and the National Banking
1.2.5
1.3Show how can Car Wash business use the following sales promotion methods to promote their service
1.3.2
1.3.5Free sample/ isit/ onsultation Money off price incentive Coupons/Vouchers Free gift Competition
Q2— Section header —
2.1Indicate whether the following statements ar e TRUE or FALSE. Choose the answer and write only 'T rue ' or 'F alse next to the question number
2.1.10\the ANSWER BOOK.
2.1.10Supplier selectio n is one of the steps in the industrial buying decision process. In industrial marketing , one of the factors affecting the purchasing behaviour of industrial buyers is interpersonal factors.
2.2The first McD onald s rest urant was run by brothers Dick and Mac McD onald
2.2.4
2.3Name and explain the SIX roles t be played by members of buying centr e at McD onald s.
2.4
Q3— Section header —
3.1Show how ar wash service business can overcome the challenges posed by perisha bility and fluctuating demand using the following strategies
3.1.5
3.2Because ervice is intangible many service com panies rely on branding to market their business. Explain by means of examples, the tactics and/or strategies that a service comp any
3.3When initially screening potential foreign markets, the objective is to isolate the potential markets for further study. Give a step by step discussion of the process that you would follow to perform an international marketing screening pr
3.450
Q4— Section header —
4.2.6Types of market Size of customer segment Operational variables Purchasing approaches Types of buying situations Personal characteristics (6
4.3Various options are given as possible answers to the followi ng questions. Choose the answer and write only the letter (A D\ nex t to the question number (4.3.1
4.3.10\in the ANSWER BOOK.
4.3Which ONE function is responsible for the development and planning of all processes that relate to the manufacturing o products?
4.3.2The task of marketing management essential to marketing productivity with the purpose of align ing actual performance with marketing plans as se
4.3.3This organisational structure is the simplest structure that exists and is found in large companies with varied product lines. Structure ac
4.3.4This structure ensure better coverage of the entire market. Structu
4.3.5Which ONE can be classified in the decline phase of the product lifecycle? Stars
4.3.6Which strategy implies that the enterprise will supply the product or service more cost effectively than competitors Sales management
4.3.7Which growth can be achieved by making small changes and improvements to existing products? Growth in existing market Growth through product development
4.3.8The buying method is signified by the specification and description of ce rtain attributes to the product. Modified rebuy Bui
4.3.9The marketing control method entails a careful and comprehensive investigation into composition of the enterprise sale as they appear in the income state ment. Consumer survey
4.3.10s ideas concerning beauty and good taste as expressed in the fine art music, art, drama, dancing and particular appreciati on of colour and form.
4.4Show by means of an example how marketing function relates to the following fun tions:
4.4.5The p urchasing function Production function Financial function Information function Public relations function (5 2\
Q5— Section header —
5.1
5.2How can McD onald s rest urant adapt the following m arketing mix to suit the enviro nment in international countries?
5.2.3
5.3Name FIVE disadvantages that McD ald s can experience if they decide to us e the functional organis ational structure.
5.4The enterprise streng th/market attractiveness model consists of a market grid bounded by two variables, market attractiveness on the vertical axis and enterprise strength on the horizontal axis. Name
Topics Identified
5
Business EnvironmentsForms of OwnershipBusiness FunctionsLeadershipBusiness Plan
Mark Allocation
Total150 marks
Sections50 + 50 + 50 + 50 + 50 = 250 marks
Paper information
TitleDocument
SubjectMarketing Management
LevelN6
Document typeQuestion paper
Year2018
MonthNovember
Pages10
Downloads3
Examination context
Decade2010s
Years ago8y
SeasonSpring (SH)
Start dayThursday
Exam periodNovember 2018
Days since exam2,902
About Marketing Management examination preparation
This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.
How to use this resource for revision
A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?
For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.
understanding question requirements
applying subject knowledge
working under time constraints
checking answers
identifying revision priorities
A practical revision approach
Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.
File details
File size242.5 KB
Pages10
Archived on8 September 2026
File age47d
ContributorFreeMode
FingerprintD5605165369C
Questions and learner discussion
Log in to ask a question or leave a review.
No questions or discussions have been posted yet.