Marketing Communication N6 — Document

November 2020 — N6 — Marketing Communication

N6 2020 Nated Business

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🎯 2 marks ⏱️ 3h 📄 6 pages 📝 42 items found 📚 4 topics

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Questions — A Preview of What to Expect in the Document

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Q1— Section header —

1.1Identify the medium used in the picture above. (2\

1.2Differentiate between the medium indicated above and outdoor advertising by comparing their advantage s. (5

1.3Mention EIGHT other examples of media that can be used for advertising. (8\

1.4

1.5Define the most important method of communication with a consumer. (10\

1.6Briefly explain the requirements for specific advertising objectives. (5 2\ (10\ [50] TOTAL SECTION A: 5050

Q2— Section header —

2.1You hav been invited for an interview at a company that manufactures wheelchairs. The following questions were asked during the interview

2.1.1Which form of advertising would be suitable for the company? (2\

2.1.2Please explain the form of advertising suggested in QUESTION

2.1.1

2.2Before an advertising campaign i s launched, it should be tested to eliminate costly mistakes. Briefly explain FIVE methods that can be used for pre testing. (5

2.3

2.4Briefly explain the contribution that an adve rtising agency would make to a (6\

2.5Identify any FIVE reasons for advertising. (5\

2.6Identify FIVE sources of criticism against advertising. (5\ [50] QUESTION50

3.1A year ago, y ou started a clothing company with a friend. The company produces and sells various female fashion designs. In the next few weeks you plan to do a sales promotion campaign.

3.1.1Define the concept sales promotion (5\

3.1.2List SEVEN techniques use when planning a sales promotion campaign. (7\

3.1.3Indicate FIVE objectives that you want to achieve with the sales promotion campaign. (5\

3.1.4Explain THREE features of sales promotion that should be borne in mind when a sales promotion campaign is planned (3\

3.2

3.3Distinguish between above the line and below

3.4List the first SIX steps of the selling process in the correct order. (6\

3.5media plan is a written document compiled by an advertising agency for client.

3.5.1State the FOUR aspects that form the core of the problem which a media plan must address. (4\

3.5.250

Q4— Section header —

4.1Management needs to know which advertisements or campaigns were successful, as well as why they were successful.

4.1.1Provide FOUR reasons to measure the effectiveness of advertising (4\

4.1.2State any SIX testing methods that can be used to measure the effectiveness of advertising. (6\

4.2

4.3List FOUR types of advertising agencies. (4\

4.4Creating an advertisement involves three dimensions, namely copywriting, visualising and layout. Discuss copywriting as the first step in creati ng an advertisement. (15\

4.5State the FIVE management functions that will be necessary when managing an advertising campaign. (5\

4.650

5.1

5.2State any FOUR objectives that can be achieved through public relations. (4\

5.3Provide a comprehensive definition of publicity (10\

5.4Explain visualising as an important aspect when creating an advertisement. (10\

5.5

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership

Mark Allocation

Total200 marks

Sections50 + 50 + 50 + 50 + 50 = 250 marks

Paper information

TitleDocument

SubjectMarketing Communication

LevelN6

Document typeQuestion paper

Year2020

MonthNovember

Pages6

Downloads4

Examination context

Decade2020s

Years ago6y

SeasonSpring (SH)

Start daySunday

Exam periodNovember 2020

Days since exam2,171

About Marketing Communication examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?

For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

applying subject knowledge

working under time constraints

checking answers

identifying revision priorities

A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

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