Marketing Communication N6 — Memo
November 2019 — N6 — Marketing Communication
N6
2019
Nated Business
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Q1— Section header —
1.1ssis ing management to act in the i nterest of the community Promoting understanding and acceptance of the company to promote sales ing
1.3ole use: f the advertiser prefers to use either the front, middle or even the back page he/she might find that it has already been set aside for someone else. Cost per thousand receivers: T he cost of adverti
1.4Public speeches Personal contact or liaison ndling complaints and enquiries Plant visits Receivin g visitors at special occasions Community services like participating in social and educational projects
Q2— Section header —
2.1.1amsung (2\
2.1.2It allows t he consumer to identify the product at the point of sale. plays a major role in assisting the consumer to form a product image. The target market is found country wide.
2.1.5Newspaper (2\
2.1.6This quality serves as a motivating factor and can be found in either the product itself or in the needs of the consumer. The copywriter endeavours to find a factor differentiating his/her product from those of t
2.2egree to which the target market can remember something about the message or the medium egree to which the commercial has changed the attitude a nd opini on of the target market redibility of the characters in the advertisement
2.3Advertising agencies has a more objective approach through experience. There is a media commission that allow advertising agencies, but not individual advertisers. This commissio n enables agents to render many
2.4Memory tests Control lists Order of merit Theatre techniques Shopping centre technique Object ive techniques Psych galvanometer
Q3— Section header —
3.1.1With these methods the packaging might serve as entry form for customers to enter or alternatively the consumer must visit the dealer to ob tain the necessary information. Skills are tested
3.3Buying motives: Once the advertiser knows why the consumer is buying a articular product, those qualities can be stressed to reinforce the buying motive. Social, economic and technical trends: The advertiser has to determine
3.4Brands or links to the name of the company are advertised , e.g. L ion matches, Volkswagen cars, Sanlam insurance. The message is directed at the final consumer. The target market is found country wide.
Q4— Section header —
4.1Step 1 : Background information about the company and its products Prod uct description: q ualities, specific ations, size, price, uses, etc. Product distribution and advertising: d istribution cha
4.2rea tive ability of the agency, mutual coo peration within the agency dedication of staff chievements of the agency in other campaigns, effectiveness of its res earch, planning in campaigns aintenance of satisfacto
4.3xpand ing the market to ne w buyers Announcing roduct improvement or extension Announcing a pri ce change Announcing a pack change
4.5Social classes Societ y is divided into homogenous groups, each with m utual standards of living, life styles, interests and behaviour. The advertiser should make the social group with whom he /she is
Q5— Section header —
5.1Establish reference sources such as supp liers, intermediaries and banks Join societies where new prospects can be met Get involved in stu dies that may expand
5.3Newspaper has the follow ing strengths and weaknesses: Strengths llustrations and explanations High frequency Flexible and adaptable Low cost per reader Geog raphically selective
5.4Attraction: Interest: Desire: Attention/ ction: Layout: Visualisation: (15\
5.5Production qualities : packaging, quantities, production process, etc. Market position: market share and position Packaging size, form, etc. Target market: demographic, geographic and psychographic qualities, as
Topics Identified
5
Business EnvironmentsForms of OwnershipBusiness FunctionsLeadershipBusiness Plan
Mark Allocation
Sections50 + 50 + 50 + 50 + 50 = 250 marks
Paper information
TitleMemo
SubjectMarketing Communication
LevelN6
Document typeNated Business
Year2019
MonthNovember
Pages10
Downloads3
Examination context
Decade2010s
Years ago7y
SeasonSpring (SH)
Start dayFriday
Exam periodNovember 2019
Days since exam2,534
About Marketing Communication examination preparation
This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.
How to use this resource for revision
A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?
For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.
understanding question requirements
applying subject knowledge
working under time constraints
checking answers
identifying revision priorities
A practical revision approach
Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.
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