Public Relations N5 — Document

June 2018 — N5 — Public Relations

N5 2018 Nated Business

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🎯 2 marks ⏱️ 3h 📄 5 pages 📝 38 items found 📚 2 topics

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Q1— Section header —

1.1You are a ublic elations ractitioner for the PixelStack Advertising Agency.

1.2During the event, many potential new clients will be met. It is, therefore, important that the ublic elations ractitioner projects a professional image by having all the necessary information about the business at hand.

1.3Identify the external role that the ublic elations ractitioner plays in respect of

1.3.1Sponsors (2\

1.3.2Shareholders (2\

1.3.3The media (2\

1.3.4Government (2\

1.3.5Local community (2\ [50]50

Q2— Section header —

2.1Education is an important part of a ublic elations Discuss FIVE fields of study where the ublic

2.2State FIVE objectives of internal communication with employees. (5\

2.3It is important for the ublic elations ractitioner to determine whether the communication in an organisation is effective. Give FIVE examples of tools that can be

2.4Illustrate the difference between the following categories of communication by providing an example of each:

2.4.1Downward communication

2.4.2Horizontal communication

2.4.3Formal communication

2.4.4Grapevine

2.4.5Diagonal communication (5 2\ (10\

2.5Name and briefly explain FIVE instruments o f internal communication. (5 2\ (10\

2.6Name FIVE communication styles that can be found in Public Relations. (5\

2.7Name FIVE personal attributes of successful negotiators. (5\ [50]50

Q3— Section header —

3.1During the PixelStack event, you will come across clients from various cultural backgrounds. It is, therefore, important that special attention be given to your non verbal communication. Give FIVE differences in cross

3.2After the success of your PixelStack event, your CEO is approached by a local television network to talk about the event. What FIVE guidelines would you give to your CEO regarding television te hniques?

3.3Name and discuss FIVE factors that you would consider when choosing appropriate media for the event. (5 2\ (10\

3.4It is important to take good quality photographs during the Pixel tack event. Give FIVE practical hints to the photographer to ensure good quality photographs. (5 2\ (10\

3.5Red raw the following table in the ANSWER BOOK . Differentiate between a Feature Article and News Article by tabulating your answers under the correct heading in the table. (5

Q4— Section header —

4.1Name TEN key elements of an annual report. (10\

4.2Give a brief explanation of each of the following:

4.2.1Sponsorship (2\

4.2.2Donation (2\

4.3Why is it important to maintain good relationships with government? (3\

4.4List THREE factors that influence any relationship. (3\

4.5How would you maintain good relation with the media? (5 2\ (10\

4.6You are approached by your CEO to design a new logo for the company. Describe the FIVE stages in the design process that you will follow. (5 2\ (10\

4.7(10\ [50] GRAND TOTAL: 20050

Topics Identified

Forms of OwnershipBusiness Plan

Mark Allocation

Total200 marks

Sections50 + 50 + 50 + 50 = 200 marks

Paper information

TitleDocument

SubjectPublic Relations

LevelN5

Document typeQuestion paper

Year2018

MonthJune

Pages5

Downloads3

Examination context

Decade2010s

Years ago8y

SeasonWinter (SH)

Start dayFriday

Exam periodJune 2018

Days since exam3,055

About Public Relations examination preparation

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