Marketing Management N5 — Memo

November 2020 — N5 — Marketing Management

N5 2020 Nated Business

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📄 7 pages 📝 30 items found 📚 5 topics

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Q1— Section header —

1.1530

Q2— Section header —

2.1Kaleidoscopic

2.2Place

2.3Power

2.4Centralised

2.5Price

2.6Reference

2.7Absorption

2.8Introduction

2.9Market

2.1020

Q3— Section header —

3.1Convenience consumer product

3.2.1Intensive distribution (2\

3.2.2Intensive distribution is mainly used for distributing convenience products with a low unit value. The producer is responsible for marketing communication and the promo tion and improvement of the product.

3.3aster brand refers to a brand so dominant (like Coke\ in consumers minds that they think of it immediately when a product category, situation, product attribute or consumer benefit is mentioned (2\

3.4aturity phase (2\ Product differentiation, product line extension and improved service Profit and profit margins of retailers decrease More intensive competition It is used for market development To increase profitability

3.7.1Price lines (2\

3.7.2The retailer uses a limited number of prices for each product lin (2\

Q4— Section header —

4.1Purchases can be simplified The label usually presents the price of an article and this is important to the consumer. An information label can help the consumer satisfy his /her need in the search fo r a specific product or object.

4.3Competition Consumer behaviour Actions by suppliers Actions by authorities Economy Choice between existing storage facilities and the deve lopment of own storage facility The location of the warehouse

Q5— Section header —

5.1Handling of m aterials Stock control Processing of orders e easy to pronounce and spell Be versatile and applicable to a product line or even a total product mix Be

5.3Products should differ totally fro m present and existing products Products could be new to the business but not necessarily new to the target market Products

5.4.2Standardisation group of manufacturers decide together about the dimensions and features of the product that is to be manufactured

4.3

Q6— Section header —

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsLeadershipBusiness Plan

Mark Allocation

Sections30 + 20 + 50 + 50 + 50 + 50 = 250 marks

Paper information

TitleMemo

SubjectMarketing Management

LevelN5

Document typeNated Business

Year2020

MonthNovember

Pages7

Downloads3

Examination context

Decade2020s

Years ago6y

SeasonSpring (SH)

Start daySunday

Exam periodNovember 2020

Days since exam2,169

About Marketing Management examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?

For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

applying subject knowledge

working under time constraints

checking answers

identifying revision priorities

A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

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File size192.8 KB

Pages7

Archived on8 September 2026

File age45d

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