Marketing Management N4 — Document

November 2019 — N4 — Marketing Management

N4 2019 Nated Business

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🎯 200 marks ⏱️ 3h 📄 9 pages 📝 26 items found 📚 5 topics

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Questions — A Preview of What to Expect in the Document

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Q1— Section header —

1.10in the ANSWER BOOK. .1 An exchange process takes place when people trade goods for goods they need

2.15\in the ANSWER BOOK. .1 rely on teamwork to accomplish common objectives.

Q3— Section header —

4.2.2The business environment is dynamic. 4030076 Copyright reserved

4.2.3The business environment is inter related

4.2.4The business environment i s diff erent for businesses. (4 2\ (8

4.3Identify FIVE external macro environments that can affect Megaloads. ( 2\ (10\

4.4Briefly explain TWO actions in each of the following management tasks of marke ting:

4.4.4Planning Organising Leading Co ordinating (4 4\

5.1Indicate whether each of the follo wing variables found in the marketing environment is CONTROLLABLE or NON CONTROLLABLE by writing only Controllable

5.1.6\in th e ANSWER BOOK.

5.1.6Opportuniti es Resources Consumers Promotion and distribution Strengths Technology (6

5.2

5.3Briefly explain FOUR types of reference groups likely to influence consumer behaviour. (4 3\ (12\

5.4Name THREE methods that the m arketing management can use to reduce cognitive dissonance. (3

Q6— Section header —

6.1Name TWO advantages of storing. (2 x 2 \ (4\

6.2Explain each of the following terms:

6.2.4Target marketing Positioning Consumerism Benefit theory (4 2\ (8\

6.3Name THREE advan tages of market segmentation. (3 2\ (6\

7.1Briefly explain the FIVE groups Ma low 's

7.2State FIVE duties for which the mark eting manager is responsible (5

7.3Briefly explain THREE types of personalities that influence consumer behaviour (3

7.4List THREE benefits the multi segmentation strategy offers the company (3

7.5Name FI VE areas in which market research can b e applied. 2\

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsLeadershipBusiness Plan

Mark Allocation

Total150 marks

Sections10 + 10 + 50 + 50 + 50 + 50 = 220 marks

Paper information

TitleDocument

SubjectMarketing Management

LevelN4

Document typeQuestion paper

Year2019

MonthNovember

Pages9

Downloads3

Examination context

Decade2010s

Years ago7y

SeasonSpring (SH)

Start dayFriday

Exam periodNovember 2019

Days since exam2,538

About Marketing Management examination preparation

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File details

File size256.4 KB

Pages9

Archived on8 September 2026

File age49d

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