Marketing Management N4 — Document

June 2021 — N4 — Marketing Management

N4 2021 Nated Business

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🎯 200 marks ⏱️ 3h 📄 9 pages 📝 32 items found 📚 4 topics

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Q1— Section header —

1.10\n the ANSWER BOOK. .1 Consumer orientation is also known as community orientation. Marketing is a trading transaction between two persons.

2.15\in the ANSWER BOOK

2.1is NOT controllable by marketing Competition Prices of products Distribution

2.5Marketing does NOT determine .. Internet connectivity

2.12The variable in the external environment that is the least important to marketing management environment

Q3— Section header —

Q4— Section header —

4.1Name the type of segmentation mentioned in each of paragraphs A, B, C and in the case study. Write the answer next to the letter (A D\ in the ANSWER BOOK.

4.2Brie fly explain the following terms

4.2.1Positioning

4.2.2Product differentiation

4.2.3Undifferentiated marketing (3 4\ (12\ 4030054

4.6State OUR requirements of effective market segmentation. (4 2\ Distinguish between concentrated

Q5— Section header —

5.1Describe the following phases of the evolution of marketing:

5.1.3Marketing orientation Sales orientation trategic marketing orientation (3 4\ (12\

5.2Name SIX types of entities included in the scope of m arketing ccording

5.3State FOUR advantages of competition. (4 2\ (8\

5.4State FIVE important learning principles to consider when formulating the marketing communication message (5 2\ (10\

5.5State FOUR economic determinants of consumer behaviour. (4 (8\ [50]50

Q6— Section header —

6.1State FOUR advantages of standardisation. (4 2\ (8\

6.2.1Self actualisation

6.2.2Social

6.2.3Ego (3 (12\

6.3Name THREE things marketers can use to reduce cognitive dissonance. (3 2\ (6\ 4030054

6.4State FOUR social trends that typically occur in an organisation's external social environment (4 2\

6.5State THREE ways in which an organisation can act socially responsible toward the environment. (3 2\ (6\

6.6Arrange the first FIVE steps of the market segmentation process in the correct order. (5 2\ (10\ [50]50

Q7— Section header —

7.6Name FIVE group determinants of consumer behaviour. (5 2\ Name FIVE areas where market research can b e applied. (5

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership

Mark Allocation

Total150 marks

Sections10 + 10 + 50 + 50 + 50 + 50 = 220 marks

Paper information

TitleDocument

SubjectMarketing Management

LevelN4

Document typeQuestion paper

Year2021

MonthJune

Pages9

Downloads3

Examination context

Decade2020s

Years ago5y

SeasonWinter (SH)

Start dayTuesday

Exam periodJune 2021

Days since exam1,957

About Marketing Management examination preparation

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File size316.8 KB

Pages9

Archived on8 September 2026

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