Introductory Marketing N4 — Memo

June 2018 — N4 — Introductory Marketing

N4 2018 Nated Business

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Q1— Section header —

1.15(15 [15]15

Q2— Section header —

2.1True

2.2False

2.3False

2.4True

2.5True

2.6True

2.7True

2.8False

2.9False

2.10True (10 [10] TOTAL SECTION A SECTION B10

Q3— Section header —

3.1Family Brand (1\

3.2The quality is virtually similar The same distribution channels are used Similar marketing communication methods are used The product range is narrowly related (4 (8\

3.3Mainly used for shopping products Sometimes used for speciality goods A choice made between different possible middlemen Few retail points exist per geographic area Fewer middlemen are used Any 2\ (8\

3.4Adverti sing advertise in catalogues or beauty magazines Personal selling let a sales representative demonstrate the product for the customer Publicity

Q4— Section header —

4.1.1Should be possible to divide the total consumer market into homogeneous groups that has similar needs, preferences and demands The specific segment should be large enough for the company to generate a profit

4.1.2Profitable opportunities can be identified Directives are presented by market segmentation for the development of separate marketing strategies for different segments Can ensure larger consumer satisfaction

4.1.3Development of new models, high costs will arise Only limited market coverage is gained The increase of models because of too high degree of differentiation can lead to cannibalism (3

4.1.4Geographic Demographics Psychographics Behaviour Marketing decisions (5 (5\ [25]25

Q5— Section header —

5.1.1The supplier (franchiser\ gives the wholesaler/retailer/entrepreneur (franchisee\ the exclusive right to market his product or service in a specific geographic market. (2\

5.1.2Act as independent businessperson Management support Cheaper purchase Training Brand with positive image Gaining of exclusive sales rights (6 (6\

5.1.3Between producer and retailer Between producer and wholesaler Between original service providers and retailers Between a wholesaler and a retailer (4 (4\

5.2Newly wed phase Phase of family growth Maturity phase Post parental phase Sole survivor (5 (5\

5.3Discover get more info concerning certain opportunities and problems Descriptive descriptive info describing an opportunity, threat or specific situation Determine cause describe ce rtain causes of certain factors

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership

Mark Allocation

Sections15 + 10 + 25 + 25 + 25 = 100 marks

Paper information

TitleMemo

SubjectIntroductory Marketing

LevelN4

Document typeNated Business

Year2018

MonthJune

Pages4

Downloads1

Examination context

Decade2010s

Years ago8y

SeasonWinter (SH)

Start dayFriday

Exam periodJune 2018

Days since exam3,056

About Introductory Marketing examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?

For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

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checking answers

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A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

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File size175.7 KB

Pages4

Archived on8 September 2026

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