Inleidende Bemarking N4 — Document

November 2019 — N4 — Inleidende Bemarking

N4 2019 Nated Business

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🎯 100 marks 📄 6 pages 📝 37 items found 🔑 1 key info

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1.1Produ klyn

1.2Spesialiteitsgoedere

1.3Advert ering

1.4Vervruikersgedrag

1.5Marksegmentering

1.6Mark nligtingstelsel

1.7Laat meerderheid

1.8Produkposisionering

1.9Kulturele groepe

1.10Tussengangers (10 2\ [20] VRAAG Dui aan of die volgende stellings WAAR of ONWAAR is. Kies die antwoord en skryf slegs 'Waar' of20

2.1Se isoenale afslag word toegestaan wanneer kopers produkte buite seisoen aankoop.

2.2

2.3Produkontwikkeling is nie funksie van bemarking nie.

2.4Besteebare inkomste is jou salaris

2.5Massamark hanteer die totale mark as een eenheid. (5 1\ TOTA

3.1Noem en beskryf die tipe handelsmerk genoem in die gevallestudie hier bo (3\

3.2Noem DRIE voordele van die bogenoemde handelsmerk. (3 2\ (6\

3.3Unilever gebruik ntensiewe verspreiding. Verduidelik VIER tipes verspreiding. (4 2\ (8\

3.4Deur gebruik te maak van die promosiemengsel, beskryf hoe Unilever die VIER elemente kan gebruik om hul handelsmerk te bevorder. (4 2\ (8\ [25] 403004425

4.1Beskryf die VIER hoof veranderlikes van die bemarkingsomgewing. (4 2\ (8\

4.2Identifiseer, vanuit die onderstande , aan watter groep aanvaarders die verbruikers behoort.

4.2.1Louis aanvaar nie die Sony Xperia Z1 nie.

4.2.2Malcolm adviseer Norman om motor te koop.

4.2.3Carmen besluit om Nivea room te koop nadat sy advertensie op televisie gesien het.

4.2.4Dr Harry word deur verkoopspersoon oortuig om sy Mercedes vir nuwe model in te ruil

4.2.5Na die loods van die nuwe Xbox 2 besluit Blake om die eerste persoon te wees wat een koop.

4.2.6Reagan het sopas die Nokia 3310 model van 1998 vir homself gekoop. (6 2\ (12\

4.3Noem enige VYF handelstoestande. (5 1\ (5\ [25] 403004425

5.1Voltooi die stappe in die segmenteringsproses. Skryf die antwoord langs die vraagnommer (5.1.1

5.1.5\die ANTWOORDBOEK neer. St p 1 Identifiseer en beskryf die mark St p 2

5.1.1St p 3

5.1.2St p 4 Identifiseer die beginsels v an marksegmentering St p 5

5.1.3St p 7

5.1.4St p 8

5.1.5St p 9 Finaliseer die bemarkingstrategie St p10 Monitor die bemarkingstrategie

5.2Noem en verduidelik die NEGE bemarkingsfunksies. (9 (18\

5.3Noem TWEE voorbeelde van veiligheid en sekuriteitsbehoeftes. (2 1\ (2\ [25] TOTA25

Mark Allocation

Total100 marks

Sections20 + 25 + 25 + 25 = 95 marks

Key Information

Websitewww.unilever.co.za

Paper information

TitleDocument

SubjectInleidende Bemarking

LevelN4

Document typeQuestion paper

Year2019

MonthNovember

Pages6

Downloads3

Examination context

Decade2010s

Years ago7y

SeasonSpring (SH)

Start dayFriday

Exam periodNovember 2019

Days since exam2,536

About Inleidende Bemarking examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

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For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

applying subject knowledge

working under time constraints

checking answers

identifying revision priorities

A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

File details

File size264.7 KB

Pages6

Archived on8 September 2026

File age47d

ContributorFreeMode

Fingerprint4A5821E191C8

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