Tourism Operations NCV Level 3 — Document
November 2023 — NCV Level 3 — Tourism Operations
NCV Level 3
2023
NCV Tourism
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Q1— Section header —
1.1What role will Benny as a tourism entrepreneur play in social development? Briefly explain FIVE roles or ways the entrepreneur can contribute to empower people in
1.2Benny will need to market his business and the services that he offers. What are the main reasons why Benny needs to market his business or service
1.3Name FIVE different types of insurance an SMME may need in order to suit their need and protect the company from financial losses. (5\
1.4Describe to Benny what SWOT analysis involves. (4 2\ (8\ (11011073\
1.5Choose a description from COLUMN B that matches a term in COLUMN A. Write only the letter (A G\next to the question number (1.5.1
1.5.5\in the ANSWER BOOK. COLUMN A COLUMN B
1.5.5usiness invests in society through activities such as sponsorships, donations and training Ensure broader participation by black people in the community. The breaking up of the market
1.6Name any FIVE roles that team members play in a team when they are assigned to a task. (5\
1.7Benny has decided that he would like to apply for a loan at a commercial ank He needs to compile a business plan and asks for your help. You explain to Benny that there are basic elements that need to be included in a
1.7.1Summary
1.7.2Description of business
1.7.3Marketing plan
1.7.4Financial plan
1.7.5
1.8Define the concept borrowed financing (2\ [50] 1101107350
Q2— Section header —
2.1
2.2What are the benefits of instilling a marketing culture within a tourism business? Name FIVE benefits. (5\
2.3Write out the following acronyms:
2.3.1COID
2.3.2SDL
2.3.3
2.4
2.5Define the following types of expenses within a tourism business.
2.5.1Variable expenses
2.5.2Fixed expenses (2\
Q2— Section header —
Q2— Section header —
Q3— Section header —
3.1Indicate whether the following statements are TRUE or FALSE by writing only 'True' or 'F alse' next to the question number (3.1 .1 3. 1. 10\in the ANSWER
3.1.1Orientation is the act of determining where one stands in relation to others in terms of choosing a particular focus for marketing.
3.1.2Focus groups are a group of people who come together and answer questions about products and give their opinions on products and advertising.
3.1.3The decline stage of the product life ensures that more and more people know about the product and use it.
3.1.4One of the roles of marketing communication is to promote the image of the company. 11011073 Copyright reserved
3.1.5Having a marketing culture will ensure that the company will stay competitive.
3.1.6Marketing is a paid form of communication that informs customers about products or services offered by a specific company.
3.1.7An objective of marketing can be to inform customers of known products that have launched.
3.1.8The internet is a good marketing tool to use if you would like people from all over the world to visit your luxurious guesthouse.
3.1.9promotion plan is the way in which you are going to advertise your new business.
3.1.10The stages in team development in sequence are norming, forming, storming and performing. (10 x 1\ (10\
3.2Examine the image below and answer the questions that follow.
3.2.1
3.3Various entrepreneurial opportunities exist within the Tourism Industry. List EIGHT entrepreneurial opportunities within the tourism industry. (8\
3.4ontract play and important role in the business world.
3.4.1Define the concept contract (3\
3.4.2List THREE types of contract. (3\
3.5Explain THREE eras with examples how marketing attitudes ha ve evolved (changed\ver the past decade. Give an
3.6One of the objectives of integrated marketing communication is to inform tourists about your product. What are the other TWO objectives? (2\
3.7Name FIVE positive characteristics of an entrepreneur in the tourism industry (5\
3.8Which FOUR other functions can be found in a tourism office in addition to marketing to achieve company objectives and goals. (4\
3.9UIF gives short term relief to workers when they become unemployed or unable to work because of maternity, adoption and illness. It also provides relief to the dependants of a deceased contributor. Name TWO entities that
Q4— Section header —
4.1SW Airline markets the business using combinations of different techniques or tools Briefly explain the following integrated marketing communication techniques or tools used by S Airline to promote their product
4.1.1Print media
4.1.2Radio and television
4.1.3
4.2What is sales promotion (2\
4.3Explain the following risks that entrepreneurs face in the tourism industry:
4.3.1Seasonality of the tourism market
4.3.2The possibility of failure
4.3.3
4.4Identify the SEVEN steps used in integrated marketing communication (7\
4.5Explain what the ATR model can be used for in marketing communication. (3\ 11011073
4.6Explain the following concepts in context of the tourism industry:
4.6.1Profit orientation
4.6.2Marketing or consumer orientation
4.6.330
Q5— Section header —
5.10in the ANSWER BOOK. Niche, organogram, projected turnover, flaws, maintenance costs, bridging capital, consumer panel, market survey, demographic,
5.1Refers t o the characteristics of the population.
5.2Conducting research by asking questions from potential customers.
5.3place or position in the marketplace.
5.4A diagram showing the relationship between all the positions of people working in an organisation.
5.5What profits you expect to make when you run your business.
5.6Mistakes , faults or errors.
5.7What you have to pay to keep the equipment and buildings you use in good condition.
5.8Money you need to keep you going before you start making a profit.
5.9A representative group of customer whose opinion are asked about a particular product or service
5.1020
Topics Identified
1
Service
Mark Allocation
Total180 marks
Sections50 + 30 + 50 + 30 + 20 = 180 marks
Paper information
TitleDocument
SubjectTourism Operations
LevelNCV Level 3
Document typeQuestion paper
Year2023
MonthNovember
Pages8
Downloads3
Examination context
Decade2020s
Years ago3y
SeasonSpring (SH)
Start dayWednesday
Exam periodNovember 2023
Days since exam1,077
About Tourism Operations examination preparation
Tourism covers South African tourism attractions, the tourism industry, and customer service. The examination tests knowledge of local attractions, industry terminology, and practical scenario application.
How to use this resource for revision
A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?
For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.
knowledge of SA attractions
tourism industry terminology
customer service principles
interpreting tourism scenarios
applying tourism regulations
A practical revision approach
Focus on knowledge of local attractions, provincial tourism assets, and industry terminology. The memorandum rewards factual recall alongside scenario-based application.
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