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Q1— Section header —
1.1Indicate whether the following statements are TRUE or FALSE. Choose the answer and write only 'T rue or 'F alse
1.1.5\ the ANSWER BOOK.
1.1.1The financial plan is a s ection of a business plan.
1.1.2The monthly rent paid by companies for office space for the business is an example of a variable expense.
1.1.3Aptitude can be explained as the characteristics of an entrepreneur.
1.1.4The marketing department of a company is responsible for the appointment of new staff.
1.1.5
1.2Study the article below and answer the questions Youth can grow tourism sector by Neo Semono Young South Africans have an important role to play in South Africa's tourism industry. Government programmes are helping the youth build
1.2.1The article above refer to talk given by former president
1.2.3Government has created multiple programmes to make it easier for previous ly disadvantaged entrepreneurs to enter the tourism sector. Refer to the arti cle and explain THREE of the programmes that are
1.2.4Thabisa is interested in starting her own shuttle service in Johannesburg. She is a very outgoing person, with lots of energy. She is furthermore rath er organised prepared to take risks and
1.2.5Give TWO reasons that some tourism entrepreneurs fail to make a success of their business. (2\
1.2.630
Q2— Section header —
2.1Define the concept of marketing (3\
2.2
2.3Marketing can be done t hrough a number of methods, known as integrated marketing communication tools. Choose the correct tool from COLUMN B that matches the picture in COLUMN A. Write only the letter (A
2.3.5\ the ANSWER B OOK. COLUMN A COLUMN B
2.3.5exhibition direct marketing
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Q3— Section header —
3.10in the A NSWER BOOK.
3.1Competition for Town Lodge would be the Blue Train
3.2UIF stands for Unemployment Insurance Fund Unemployment International Federation
3.3The money needed to operate a business in its early stages Start
3.4A person who works in a company and is responsible for coming up with new idea s for products is called a ..
3.5This team member is the one who drives the deadlines and make sure the se are achieved Shaper
3.6A short ca tchy phrase used in advertising, such as: We try harder
3.7is NOT a reason for an entrepreneur to start a new business To create something new Because he was retrenched To control his own
3.8The benefit of instilling a marketing culture in a business Achieve a budget Directors receive bonuses
3.9Honesty can be seen as part of an entrepreneur ptitude
3.10One method of doing market research is onducting interviews
3.11Compile a checklist of elements that should be include in a business plan to be used by SEDA for assist ing
3.12
3.1330
Q4— Section header —
4.1Study the following advertisement of the NuVe Boutique Hotel carefully to answer the questions NuVe Boutique Hotel Singapore Book now to avoid disappointment. Tel: 023 456 78
4.1.1
4.1.2Which ONE of the ATR model obj ectives did the marketer have in mind when h e designed this advertisement? Motivate your answer. (2\
4.1.3
4.1.4To ensure the successful use of an integrat ed marketing communication approach, one has to follow a number of steps List the SEVEN steps in the correct order. (7\
4.1.5The advertisement above would fall under which step mentioned in QUESTION
4.1.4Motivate your answer. (3\
4.2
Q5— Section header —
5.1Classify the team mentioned in the scenario as an informal group or a work team. Motivate your answer by quoting from the scenario (1 + 2\
5.2
5.3Compile a list of guidelines for the manager of Global Travel to show him how he could deal internally with the group dynamics.
5.4
5.5In which stage of team development would you class ify the team of Global Tr avel? Motivate your answer. (1 + 2\ (3\ [30]30
Q6— Section header —
6.1Choose the correct type of work, by using the words from the list provided, to match the personal profiles. Write only the type of work next to the question number (6.1.1
6.1.5\n the ANSWER BOOK. our uide; MICE; ilot; ome
6.1.1Nadia has good organ isational and planning skills. She enjoys planning events.
6.1.2Miss Pakamile is a people s person, int erested in the hospitality industry and does not mind working long hours.
6.1.3Zizipho has extensive knowledge of Limpopo and she love interacting with people. She is known as a real people s person.
6.1.4Sipho enjoys cooking. She is very crea tive in making food look attractive
6.1.5
6.2Study the insert below and answer the questions I, the undersigned, Peter Po lock, dentity number 691230 0020 083 of
2.1This lease shall commence on 1 April 2018 ( the commencement date \and shall endur e until 1 April 2019 ( the
2.2Notwithstanding 2.1, this lease shall not terminate after the initial period but shall continue to endure thereafter on a month to month basis, subject to the right of either party to terminate the lease on
2.3Notwithstanding 2.1, the enant shall have the option to renew this lease for a further period of 12 months, provided that it gives the andlord notice in writing of its intention to so exercise its op tion, at
6.2.1Identify the type of contract used above. (2\
6.2.2
6.3
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