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Q1— Section header —
1.1Raymond is not sure about the differences between types of businesses. To help him choose a business type, c omplete the table below to guide him rite only your answer next to the question number (
1.1.7\in the ANSWER BO OK. TYPE OF BUSINESS ADVANTAGE DISADVANTAGE NO OF MEMBERS/ PARTNERS
1.1.1Easy and cheap to start and run.
1.1.21 person
1.1.3Partnership
1.1.4Law does not seperate the assets and debts of partners from the assets and deb ts of the
1.1.5Each partner is taxed on his / her share of the profits.
1.1.7Expensive to run. A lawyer must register the business. Up to 10 members. Business is liable for income tax on
1.2In order to start his business, Raymond would require financing. The t wo main sources of funding are equity financing and borrowed financing.
1.2.1Name TWO forms of equity financing. (2\
1.2.2
1.2.3
1.3You advised Raymond to compile a business plan for his business.
1.3.1Name THREE benefits of a business plan. (3\
1.3List THREE characteristics of a business plan. (3\ [30]30
Q2— Section header —
2.1Choose a description in COLUMN A that matches a word /term in COLUMN B. Write only the letter (A \next to the question number (
2.1.5\in the ANSWER BOOK. COL UMN A COLUMN B
2.1.5Short ca tchy phrase used in advertising During this era marketers thought that customers would buy produ cts, because they were available
2.2Study the information below and answer the questions As the original travel company for the young, wild and free , established in 1961, we ve perfected the a rt of travel for 18
2.2.1Define the term marketing (3\
2.2.2Contiki cannot market their product to everybody, therefor they have identified their target marke t. Briefly explain the term market segmentation
2.2.3The product life cycle refers to the stages that a product goes through when it appears on the market. Name the FOUR stages in a product life cycle. (4\
Q3— Section header —
3.1Study the article below and then answer the questions. TOURISM BUSINESS NETWORKING October 2015 Just as tourism links people and places around the world, tourism officials also nee d to link up with other tourism business
3.1.1Briefly explain what business networking entails. (3\
3.1.2Identify the importance of networking from the article above (2\
3.1.3
3.2In a tourism business the employer has a number of risks to deal with. Choose the answer from the list below , choose the correct answer to question
3.2.1to
3.2.5and write only the correct answer ne xt to the question number (
3.2.5\n the ANSWER BOOK. * external venture risk * inherent venture risk * incidental venture risk * venture process risk * information and decision making risk
3.2.1When planning a tour the tour operator mus t ensure that s/ he has the correct opening and closing times of the attractions.
3.2.2An announcement was made that the price of diesel will increas by 50c per litre.
3.2.3group of tourists to arrive on Global Air at 12:00 at Cape Town Inte rnational Airport booked to depart on a bus tour of
3.2.4The tour guide is unmotivated and does not care about the needs of the tour group.
3.2.5
3.3Read the ase study below and answer the questions Restful Sleep B&B is an upmarket bed and breakfast in Bloemfontein. They can accommodate 20 guests.
3.3.1Differentiate between consumable stock and non consumable stock (2\
3.3.2dentify from the case study TWO examples of: consumable stock non consumable stock
3.3.3Compile a list of guidelines for the establishment to implement to reduce the risk associated with stock. (5\ [30] QUESTION30
4.1Study the Thompsons advertisement and answer the questions [Source http://www.easiclick.co.za/read all about
4.1.1
4.1.2
4.1.3
Q5— Section header —
5.1Various options are given as possible answers to the following questions. Choose the correct answer and write only the letter (A D\ next to the question number (
5.1.5\n the ANSWER BO OK.
5.1.1The following is NOT a component of a contract: Parties Location of business Purpose Expiry date
5.1.2The ATR model consists of Awareness, Time, Rating Application, Trial, Reinforcement
5.1.3The following is/are purpose/s of marketing communication Creating a stable supply Motivat ing
5.1.4The resource investigator s drive and make
5.1.5When deciding on the most suitable location for a business, you would consider the following: Traffic control Accessibility Availability of eating establishments
5.2Peter Moloi is the owner of a curio shop. He bought stoc k and paid R10 000 before tax. He sells the curios at a profit m ark up of 15%.
5.2.1Determine the input VAT.
5.2.2Determine the selling price of the goods.
5.2.3Determine the output VAT.
5.2.4
5.3
5.4Bongobi is a creative employee of Sunset Tours . He has many creative ideas for new tours for the business.
5.4.1Would you classify Bongobi as an entrepreneur or an intrapreneur? Substantiate your answer. (1 + 2\ (3\
5.4.2Name THREE advantages of entrepreneurship. (3\
5.4.3List THREE characteristics of a successful entrepreneur. (3\ [30]30
Q6— Section header —
6.1Complete the following sentences by using wo rd or words from the list below. Write only the
6.1.4\ the ANSWER BOOK. consumer orientation; profit orientation; systems orientation; social responsibility
6.1.1In the purpose of marketing is to satisfy the needs of the customer.
6.1.2When a business implement they ensure that all departments and staff provide quality service to clients.
6.1.3Many hotels are practicing by advising customers to save water.
6.1.4
6.2Read the extract below and answer the question On arrival at the Fosters Inn, Mary was greeted friendly. Rego, the receptionist, was eager to ass ist her with the check
6.2.1
6.2.2Do you think Mary would recommend Fosters Inn to family and friends? Substantiate your answer by quoting from the case study. (1 + 2\ (3\
6.3
6.4Philisa would like to start her own business to assist with social development in her local township. Advise Philisa on FOUR types of tourism opportunities that she can engage in. (4\
6.5Assist Philisa with the function of th e following departments in a business.
6.5.1Human relations
6.5.2Public Relations
6.5.330