Tourism Operations NCV Level 3 — Document
November 2022 — NCV Level 3 — Tourism Operations
NCV Level 3
2022
NCV Tourism
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Q1— Section header —
1.7\n the ANSWER BOOK. COLUMN A COLUMN B .1 .2 .3
2.6This is a public company which tailors investment and value added solutions to meet the specific needs of independent entrepreneurs.
Q3— Section header —
3.1Turner would like to make use of the ATR model that is used in marketing communication. Briefly explain to her what the ATR model of marketing entails
3.2Identify any FOUR personal attributes and strategies required for establishing a successful tourism venture. (4\
3.3could follow when using integrated marketing communication. (5\ (11011073\ Copyright reserved
3.4Turner s restaurant has a most unique variety of dishes. In most cultures, food is a way for people to gather. It brings family and friends together for banquets, potlucks and holidays. Over recent years, different cuisines have taken on a
3.4.1
3.4.2What is the objective of this adv ert isement? (2\
3.5List any FIVE group roles in team development. (5\
3.6Turner would like to market her restaurant and she has decided on advertising the business. Give FIVE forms of media that she can use to do her advertising. (5\
3.7Turner would like to deliver the best possible service to her clients; she needs to follow a customer service orientation. Explain what customer service orientation means. (2\
3.8List SIX entrepreneurial characteristics that she must have in the tourism industry. (6\ 43 (11011073\
Q4— Section header —
4.1Marketing drives product awareness, cultivates brand credibility and builds trust among your target buyers and provides value to your audience in the form of information, entertainment and inspiration.
4.1.1An advertisement is a means of communication with the users of a product or service. Define the term marketing (2\
4.1.2
4.2Indicate whether the following statements are TRUE or FALSE by writing only 'True' or 'F alse' next to the question number
4.2.4\in the ANSWER BOOK.
4.2.1The location of a guesthouse is very important in order for the business to succeed.
4.2.2A g uest ouse needs liquor licence to sell alcohol to their g uests.
4.2.3The telephone is not face to face method of data collection.
4.2.4System orientation is not known as prof it orientation. (4 1\ (4 Since 2002, TravelPulse has been publishing industry news, in
4.3Give TWO disadvantages and TWO advantages of using quity hares as a source of finance.
4.4TravelPulse needs support from other institutions to be able to grow and become a big company. List FIVE companies or institutions that will be able to give TravelPulse the ne cessary
4.5What is business plan? (2\ (11011073\ Copyright reserved
4.6List SEVEN basic elements that must be covered in a business plan. (7\
4.7Differentiate between the start up capital and income tax. (4\ [40]40
Q5— Section header —
5.1Explain how marketing has evolved (changed\ver the past decades. Provide an example to substantiate each era. (4 3\ (12
5.2
5.3
5.4
5.5Name FOUR external factors that can affect the growth potential of a business. (4\
5.6Define a con tract (2\
5.7Indicate whether the following statements are TRUE or FALSE by writing only 'True' or 'F alse' next to the question number (5.7.1
5.7.10\in the ANSWER BOOK.
5.7.1Teamwork entails that all the members of a team work together to reach a goal
5.7.2One of the roles of entrepreneurship is to create jobs in South Africa during pandemic.
5.7.3The marketing department must function on its own. It does not need input from any other department in a company.
5.7.4One of the roles of marketing communication is to promote the image of the company.
5.7.5aving a marketing culture ensure that the company will stay competitive.
5.7.6Advertising is a paid form of communication that informs customers about a product or services offered by a specific company.
5.7.7The four Ps of marketing are product, price, place and personnel.
5.7.8The acronym MICE stands for eetings, ncentives, onferences and
5.7.9All SMMEs must register with SARS for tax purpose
5.7.10A short term goal would be longer than a year. (10 1\ (10\ 54
6.1.3
6.2Bohlale is a local businessman who wants to learn more about the marketing culture. Suggest and explain to Bohlale FIVE benefits of instilling a marketing culture in oneself. 10
6.3Explain THREE possible shortcomings that Bohlale may experience as an entrepreneur. (6\
6.4Explain the following risks that Bohlale may face as an entrepreneur
6.4.1Seasonality of the tourism market.
6.4.2
Topics Identified
1
Service
Mark Allocation
Total180 marks
Sections10 + 40 = 50 marks
Paper information
TitleDocument
SubjectTourism Operations
LevelNCV Level 3
Document typeQuestion paper
Year2022
MonthNovember
Pages9
Downloads5
Examination context
Decade2020s
Years ago4y
SeasonSpring (SH)
Start dayTuesday
Exam periodNovember 2022
Days since exam1,441
About Tourism Operations examination preparation
Tourism covers South African tourism attractions, the tourism industry, and customer service. The examination tests knowledge of local attractions, industry terminology, and practical scenario application.
How to use this resource for revision
A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?
For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.
knowledge of SA attractions
tourism industry terminology
customer service principles
interpreting tourism scenarios
applying tourism regulations
A practical revision approach
Focus on knowledge of local attractions, provincial tourism assets, and industry terminology. The memorandum rewards factual recall alongside scenario-based application.
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