Marketing NCV Level 4 — Memo

November 2023 — NCV Level 4 — Marketing

NCV Level 4 2023 NCV Business

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Q1— Section header —

1.1True

1.2False

1.3False

1.4True

1.5False

1.6True

1.7False

1.8True

1.9False

1.10True

1.11False

1.12False

1.13True

1.14False

1.1515

Q2— Section header —

2.1Stakeholders

2.2Shareholders

2.3Board members

2.4arketing information system

2.5ecision support system

2.6Criteria

2.7Ethics

2.8Organisational ethics

2.9Code of ethics

2.10Infrastructure

2.11Competencies

2.12Attributes

2.13Key authorised people

2.14ersonnel

2.1515

Q3— Section header —

3.1Draw the knowledge and experience of your company, have SWOT analysis of your company made in terms of success and failure that can be learned from it. Set the marketing objectives

3.2Market share standards Staff development standards Key performance indicators They must be both realistic and achievable. They should be attainable wi thin the time frame prescribed. [30]30

Q4— Section header —

4.1Past p erformance of the organisation. Performance of competitors. Comparisons with com panies that are market leaders. Human resources Financial resources Technological resources Analytical analysis: uses models to stimulate real systems, processes and

4.4Probability sampling is when each member of the population has an equal chance of being chosen for the sample hile probability sampling is the type of samples that are not chosen statistically but by convenience,

Q5— Section header —

5.1In person during a meeting. Sending documents via email. ving a PowerPoint presentation. Use figures and graphs to illustrate information, make it clear in such a way that it is readable. Make sure that the facts are clear and easy to understand. Do not use

5.3Only report on data that is necessary for the decision making process. ake sure to only provide data that is relevant for the company to make a decision The f

5.4

5.6Companies trade beyond the borders of the country Trade is between different political units (2\ [30]30

Q6— Section header —

6.1How to produce the product. The cost of the product. How to promote the product. Deals with specific ethics i marketing a specific product. Deals with long term impact of

6.3Culture is regarded as a variable factor because ideas, beliefs, attitudes norms and values can change at any time on the way consumers/ individual personalities view a certain life style in the society

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsBusiness Plan

Mark Allocation

Sections15 + 15 + 30 + 30 + 30 + 30 = 150 marks

Paper information

TitleMemo

SubjectMarketing

LevelNCV Level 4

Document typeQuestion paper

Year2023

MonthNovember

Pages6

Downloads3

Examination context

Decade2020s

Years ago3y

SeasonSpring (SH)

Start dayWednesday

Exam periodNovember 2023

Days since exam1,074

About Marketing examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?

For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

applying subject knowledge

working under time constraints

checking answers

identifying revision priorities

A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

File details

File size180.7 KB

Pages6

Archived on8 September 2026

File age45d

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