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Q1— Section header —
1.10\n the ANSWER BOOK.
1.1A competitor s performance is essential to evaluate the utilisation of company resources.
1.2Raw data can be used to develop a customer relationship management system.
1.3Market share refers to how much of the total market an organisation has in relation to its competitors.
1.4Suppliers, manufacturers and consumers form part of the internal stakeholders of an organisation.
1.5Post testing cannot be used for customised and syndicated research.
1.6Advertising research is done to determine how effective an organisations advertising is.
1.7An organisation s database should be kept up to date, but it requires time, effort and skill.
1.8Organisations have social responsibility towards outside stakeholders.
1.9ission statement and objectives are components of the macro environment.
1.10Recommendations are practical suggestions that one can use to improve a situation where marketing objectives have not been met. (10 1\ [10] (3041004\10
Q2— Section header —
2.10\n the ANSWER BOOK. ulture; primary data; performance standard; competencies; marketing plan; ethics; internal environment; measurability; target market; benchmarking
2.1The comparison of planned targets with actual results.
2.2A strategy used by companies to assess their resources against those considered best in an industry.
2.3Skills and knowledge to complete a task successfully.
2.4One of the characteristics of performance standards.
2.6A set of rules and beliefs that stipulate good and bad behaviour.
2.7Process by which the marketing of a product or brand is documented.
2.8A marketing campaign aimed at a specific group of customers.
2.9This refers to what is within the organisation.
2.1010
Q3— Section header —
3.10\n the ANSWER BOOK. COLUMN A COLUMN B
3.10Sales agreement between two or more countries These can be used to monitor whether time frames have been adhered to A plan that deals with events that are unlikely to occur It is impossible for an organisation to
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4.1
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5.1
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5.5Di stinguish between market environment and macro environment
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6.1Explain THREE guidelines for documenting m arketing resources. (3 2\ (6\
6.2Formulate FOUR questions to ensure that the information gathered from the advertising research is reliable. (4 2\ 8\
6.3Anticipate any THREE consequences that an organisation could fa ce due to a poorly managed advertising research process. (3 2\ (6\
6.4Explain THREE organisational ethical issues that may affect customer loyalty. (3 2\ (6\
6.5Name TWO competencies that the following incumbents should possess
6.5.1Other staff
6.5.230
Q7— Section header —
7.1Briefly outline the importance of well formulated strategic business plans. (5 2\ (10\
7.2The purpose of reporting to a supervisor is to ensure that the marketing plan and budget items have been approved. List FOUR methods of reporting to these decision makers. (4\
7.3Summarize any TWO phases of a marketing campaign. (8\
7.4
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