Marketing NCV Level 4 — Document P1
November 2018 — NCV Level 4 — Marketing
NCV Level 4
2018
NCV Business
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Questions — A Preview of What to Expect in the Document
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Q1— Section header —
1.15\in the ANSWER BOOK. bjective ethnic groups competencies percentage of sales
1.1This method allocates money towards advertising from the previous period of sales.
1.2When a company spends an equal amount of money on advertising as competitors.
1.3The variation of results when comparing planned results to actual results.
1.4This is a target or a goal that a company sets.
1.5Capital, labour or entrepreneurship are all examples of these that are needed to run a business.
1.6When a company works in advance considering various factors that could affect the business.
1.7This is something that is passed from one generation to the next and includes norms, values, beliefs and attitudes.
1.8People that are of the same culture, speak the same language and belong to the same rac ial group.
1.9When a sample group of people is looked at when checking if all are in order.
1.10This is a system that considers all the information about customers and assists to serve customer needs more effectively in order to ensure that a
1.11When a test subject that has similar characteristics as the total population is selected
1.12These are influenced by morals and govern appropriate and inappropriate behaviour.
1.13Business develops policies that ensure that nobody is harmed and people behave accordingly.
1.14When production or service delivery processes are hindered by multiple activities occurring simultaneously.
1.1515
Q2— Section header —
2.1Raw data is data that has been processed so one can get information.
2.2It is not necessary to study deviations in a marketing plan.
2.3Checklists can be used to monitor whether time frames have been adhered to.
2.4A performance standard is a planned target that actual performance is measured against.
2.5An example of an unscheduled event is taking out insurance in respect of fires.
2.6The allocation of resources is a non controllable factor in the organisation.
2.7The external environment is outside the organisation.
2.8A target market is a sample of the population used in the research process.
2.9A trade policy is a law that governs business within a country.
2.10A convenience sample is when everyone in the population has an equal chance of being selected
2.11A respondent is someone that answers questions in the research process.
2.12To c ontravene something is to do something that is not allowed or is unlawful.
2.13A marketing plan must only have a record of money needed by the marketing department.
2.14Attributes are personal qualities such as personality and attitude.
2.1515
Q3— Section header —
3.1State THREE ways in which Standard Bank can include corporate social responsibility in its marketing plans. Give an example of each. (3 2\ (6\
3.2Suggest THREE ethical issues that should be considered to the managers of Standard Bank.
3.3.1Name FIVE competencies that managers of Standard Bank need. (5\
3.3.2Name FIVE attributes that managers of Standard Bank need. (5\
3.4Recommend TWO criteria that the managers of Standard Bank need to consider when choosing expertise and resources. (2 2\ (4\
3.5Name FOUR ways that Standard Bank can use to report on expertise and resources. (4\ [30]30
Q4— Section header —
4.1State SIX ways in which a company can enter the foreign markets. (6\
4.2List FOUR factors in the market environment. (4\
4.3Indicate FOUR reasons for reviewing strategic marketing plans. (4 2\ (8\
4.4Briefly discuss the aspects of the research process. (6 2\ (12\ [30] (3041004\30
Q5— Section header —
5.1State TWO techniques that Parmalat can use to review their information flow systems. (2\
5.2List FOUR examples of responsibilities arising from performance standards in Parmalat s marketing department. (4\
5.3Formulate a checklist to monitor marketing plans or marketing campaigns (6 2\ (12\
5.4Name FOUR types of marketing resources used by Parmalat and give an example of each.
5.5Recommend FOUR ways on how they can assess their marketing resources. (4 2\
Q6— Section header —
6.1State THREE reasons why companies trade globally. (3\
6.2Name THREE trade policies that South Africa has with other countries. (3\
6.3Explain TWO processes to evaluate data in order to ensure that appropriate conclusions are reached. (2 4\
6.4Examine what could happen if data gathered are not relevant to the marketing plan. (4 2\ (8\
6.5State the advantages of marketing providing input regard ing business planning. (4
Topics Identified
4
Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership
Mark Allocation
Total150 marks
Sections15 + 15 + 30 + 30 + 30 + 30 = 150 marks
Key Information
Websitewww.icmrindia.org
Paper information
TitleDocument
SubjectMarketing
LevelNCV Level 4
Document typeQuestion paper
Year2018
MonthNovember
Pages6
Downloads6
Examination context
Decade2010s
Years ago8y
SeasonSpring (SH)
Start dayThursday
Exam periodNovember 2018
Days since exam2,902
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