Marketing NCV Level 4 — Document P1

February 2018 — NCV Level 4 — Marketing

NCV Level 4 2018 NCV Business

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🎯 150 marks ⏱️ 3h 📄 6 pages 📝 57 items found 📚 4 topics 🔑 1 key info

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Questions — A Preview of What to Expect in the Document

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Q1— Section header —

1.10\in the ANSWER BOOK.

1.1marketing policy sets out formal rules describing what is expected of each employee.

1.2Information on the financial performance of an organisa tion is important to its stakeholders.

1.3A convenience sample is chosen by the interviewer on the basis that everyone in the population has an equal chance of being chosen.

1.4Setting of objectives is one aspect of managing the advertising r esearch process.

1.5marketing plan must have a record of personnel required in the marketing department

1.6Data on new competitors and suppliers can be obtained from internal data sources.

1.7Corporate culture refers to a set of norms , values and ethics within an organisation.

1.8One aspect in the micro environment is the organisational culture.

1.9Advertising research is always done after an advertising campaign.

1.10

Q2— Section header —

2.10\in the ANSWER BOOK. qualitative research; respondent; trade policy; pre testing; internet; measurability; ethics; objective; recommendation; delivery van; Competition A ct 1998

2.1Law prohibiting unfair trading among businesses.

2.3Source of secondary data. (3041004\ NC18 (E\ (M8\V

2.4to an advertisement before it is launched.

2.5An agreement between two or more countries regarding business activities.

2.6Resource that is recorded in the marketing plan of a catering business.

2.7One of the characteristics of performance standards.

2.8A practical suggestion that you can use to improve a situation where the marketing objectives have not been met.

2.9Makes use of methods like interviews, focus groups and personal interactions.

2.1010

Q3— Section header —

3.1Random sampling

3.2Sampling

3.3Target population

3.4Judgement sampling

3.510

Q4— Section header —

4.1

4.2

4.3

4.4

4.5

4.6

Q5— Section header —

5.1

5.2

5.3

5.4

5.5

5.630

Q6— Section header —

6.1

6.2

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6.5

6.630

Q7— Section header —

7.1

7.2Name any TWO locations that Starbucks distribute t heir products. (2 2\ (4\

7.3

7.4

7.5

7.630

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership

Mark Allocation

Total150 marks

Sections10 + 10 + 30 + 30 + 30 + 30 = 140 marks

Key Information

Websitewww.howwemadeitinafrica.com

Paper information

TitleDocument

SubjectMarketing

LevelNCV Level 4

Document typeQuestion paper

Year2018

MonthFebruary

Pages6

Downloads6

Examination context

Decade2010s

Years ago8y

SeasonSummer (SH)

Start dayThursday

Exam periodFebruary 2018

Days since exam3,175

About Marketing examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

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For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

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A practical revision approach

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File details

File size214.2 KB

Pages6

Archived on8 September 2026

File age47d

ContributorFreeMode

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