Marketing Communication NCV Level 4 — Document
November 2023 — NCV Level 4 — Marketing Communication
NCV Level 4
2023
NCV Business
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Q1— Section header —
1.15in the ANSWER BOOK.
1.1(Stereotyping /Prejudice\ refers to assumptions that people make about the characteristics of all members of a group based on an image about what the people in that group are like.
1.2(Norm Psychology\s one of the elements of culture.
1.3A marketing proposal/ Marketing research\ is document that gives details about the product or services that you can provide to meet a customer
1.4A legal (offer/deal\ is a proposal that complies with the law to give something in return for something else
1.5The purpose of memo/m essage\s to bring attention to problems.
1.6(Grammar/Punctuation\efers to the correct use of marks.
1.7A press release for (TV/ adio\ is viewed
1.8he most popular format for a pamphlet is (A5/A0\
1.9(Proofreading/Editing\is the process of reviewing and changing a document to ensure that it communicates a message effectively.
1.10A/An (t able of contents/ ntroduction\ is one the components of a marketing proposal.
1.11A m arketing proposal c an be presented using (PowerPoint/MS ord\
1.12(Zulus/ Brown people \are among the cultures found in South Africa.
1.13(Diversity/Heritage\efers to the inclusion of various types of people or things.
1.14A (f ax/ elegram\n be used when communication needs immediate attent ion and when the postal service will take too long.
1.1515
Q2— Section header —
2.1Subculture can be defined as the set of belie s, attitudes, values and behaviour that is characteristic of
2.2African culture refers to cultures that share values and cultural elements that come from Western Europe.
2.3Communalism is an attitude that puts the needs of the individual person above those of the community.
2.4A t imetable with checklist can be used to ensure that the marketing plan and associated activities are completed in the agreed upon
2.5Setting clear objectives is one of the survey requirements of attending marketing brief.
2.6A p ulpit is one of the visual aids that a presenter can use to make presentation interesting.
2.7Culture can be expressed through literature.
2.8Appropriate dress is a form of nonverbal expression that the presenter can use to promote audience goodwill.
2.9Music i s one of the similarities that South African cultures share.
2.10iSwati is o ne of the eleven official languages in South Africa.
2.11Appendices in a report include any additional information that makes the content of the report clearer.
2.12The r ecommendation s section in a report briefly discusses the main points and gives a short summary of the important points.
2.13When creating a new pamphlet on a computer, it is important to follow the AIDA principles
2.14Tolerance is one of the principles of cross culture communication
2.1515
Q3— Section header —
3.1WOOLWORTHS HOLDINGS An inclusive and d iverse workplace is one of the g roup's main priorities. As a group, we are committed to nondiscrimination, non sexism, and non racism
3.1.1List FIVE methods that Woolworths can use to influence their colleagues towards a positive marketing culture. (5\
3.1.2'An inclusive and d iverse workplace is one of the g roup's main priorities .' Give FIV E examples of diversity in real
3.2Discuss the impact that each of the following stakeholders of Wo olworths have on the organisation:
3.2.1Shareholders
3.2.2Employees
3.2.3Government/Regulatory bodies
3.2.4Community
3.2.5
3.3List FIVE marketing principles that Woolworths use in their marketing campaigns. (5\
3.4Give FIVE general perceptions that people have about Woolworths in South Africa. (5\ [30]30
Q4— Section header —
4.1List TH REE ways to sort and select data. (3\
4.2Explain FIVE guideline to follow when designing slides for a PowerPoint presentation about a marketing proposal
4.3List FIVE resources necessary for marketing briefings. (5\
4.4Name FIVE aspects that influence active listening (5\
4.5List FIVE pieces of information that can be sourced from the internet. (5\
4.6Name TWO visual aids that can be used during the presentation of marketing proposal. (2\ [30]30
Q5— Section header —
5.1South Africa's primary electricity supplier, Eskom intends to announce stage 1 load shedding from 17:00 this afternoon until 22:00 tonight. T his is due to
5.2Give ONE example of the format /layout used for each of the following types of written communication
5.2.1Memorandum (5\
5.2.2Message (5\
5.2.3Business letter (10\ [30]30
Q6— Section header —
6.1
6.2Di scuss FIVE or ganisational ethical principles to keep in mind when writing marketing proposals.
6.3Explain each of the following components of a marketing proposal:
6.3.1Executive s ummary (4\
6.3.2Terms and conditions (3\
6.3.3Product or service offering (3\
6.4ame FOUR aspects to consid er when choosing a format for written communication with customer who lodged a complaint. (4\ [30]30
Topics Identified
3
Business EnvironmentsBusiness FunctionsBusiness Plan
Mark Allocation
Total150 marks
Sections15 + 15 + 30 + 30 + 30 + 30 = 150 marks
Paper information
TitleDocument
SubjectMarketing Communication
LevelNCV Level 4
Document typeMemorandum
Year2023
MonthNovember
Pages7
Downloads3
Examination context
Decade2020s
Years ago3y
SeasonSpring (SH)
Start dayWednesday
Exam periodNovember 2023
Days since exam1,076
About Marketing Communication examination preparation
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