Marketing Communication NCV Level 4 — Document P1
November 2018 — NCV Level 4 — Marketing Communication
NCV Level 4
2018
NCV Business
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Q1— Section header —
1.10\in the ANSWER BOOK.
1.1Culture is ideas or objects that have a deeper or hidden meaning.
1.2Stakeholder engagement is the process of listing and responding to your stakeholder.
1.3Functional interaction is communication that achieves its goal.
1.4The way in which a company orders and performs marketing activities to reduce the cost and en sure that all
1.5Credibility refers to genuineness and honesty.
1.6A marketing proposal is a document that gives details about the product or service that you can provide to meet a prospective customer's needs.
1.7A laptop is a visual aid used for a PowerPoint presentation.
1.8Simplicity refers to language rules and how to write using the correct words, spelling and sentence structure.
1.9Media is the communication channel that is used to reach the public through the radio.
1.10press release is the process of reviewing a document to ensure that it communicates the message effectively. (10 1\ [10] (3041024\10
Q2— Section header —
2.10\the ANSWER BOOK COLUMN A COLUMN B 2. 2.
2.32.
2.52. 2. 2. 2. 2.
Q3— Section header —
3.10the ANSWER BOOK. consumer behaviour constraints, flip chart nternet press release
3.1is a rectangular diagram used to set out elements in rows and columns.
3.3The provides information of what the marketer intends to provide for the buyer.
3.4refers to the way that consumer decide what to buy and when to buy.
3.5are limitations or restrictions that make it difficult to do something.
3.6is a short outline of the organisa tion, a suggested solution value and benefits to the prospective customer
3.7is a collection of larg , loose paper th at are bound along the top border and placed on a stand that can be carried to
3.8means keeping something as uncomplicated as possible
3.9The is a worldwide system of billions of computer networks that makes it possibl e for computer to get access to information
3.10is a statement that is sent to various media and contain details of an event, product or service. (10
Q4— Section header —
4.1List the results of what can happen if a stakeholder relationship go es wrong. (6\
4.2Mention FOUR media that can be used to reach the youth sub culture. (4\
4.3Use the given flow diagram to explain the value based pricing process (7\
4.4Active listening means that you will focus on listening and pay attention to what you hear and see while someone else is talking. Identify and explain FIVE aspects that influence listening skills in the business
4.5State TWO reasons why listening is important in the workplace. (2\
4.6There are THREE types of obstacles to the listening process. Give ONE example of an obstacle to the listening process. (1\ [30]30
Q5— Section header —
5.1You work for design, a company that provides branded T shirts and caps. You have been tasked to compile a marketing proposal for the provision of branded T
5.2Give SEVEN requirements or guidelines that one must remember when developing a marketing proposal. (7 2\ (14\
5.3The slides used in a PowerPoint presentation need to grab and keep the attention of the audience Name OUR things you can do when designing the slides and presentation to make it more interesting
5.4Name and explain the TWO main reasons why marketers should act ethically when designing and presenting marketing proposals. (2 2\ (4\ .5 List THREE main characteristics of a marketing proposal.
Q6— Section header —
6.1You need to prepare a PowerPoint presentation to assist you in presenting the marketing proposal for the branded T shirts for the Tiger soccer team to be pr ovided by
6.2Differentiate between cultural imperatives and cultural exclu sives. (5\
6.3Your company It's all about Computers, is opening a new computer shop in Pretoria As a new company you are intending to attract as many customers as possible.
Q7— Section header —
7.1Identify FOUR factors that promote effective communication (4
7.2List FOUR general guidelines that will help you to deal successfully and ethically with the situations and customers you encounter. (4\
7.3
7.4Most of the big companies have websites on which they provide information about their products and services. Identify FOUR benefits for a company having its own web site. 4\
7.5Use a flow chart to show the NINE steps of how to design a marketing proposal or report with PowerPoint.
Multiple Choice Options
1A)Write only
Topics Identified
4
Business EnvironmentsForms of OwnershipBusiness FunctionsBusiness Plan
Mark Allocation
Total120 marks
Sections10 + 10 + 10 + 30 + 30 + 30 + 30 = 150 marks
Paper information
TitleDocument
SubjectMarketing Communication
LevelNCV Level 4
Document typeQuestion paper
Year2018
MonthNovember
Pages7
Downloads4
Examination context
Decade2010s
Years ago8y
SeasonSpring (SH)
Start dayThursday
Exam periodNovember 2018
Days since exam2,899
About Marketing Communication examination preparation
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