Consumer Behaviour Supplementary NCV Level 4 — Memo

March 2020 — NCV Level 4 — Consumer Behaviour Supplementary

NCV Level 4 2020 NCV Business

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Q1— Section header —

1.15True True False True True False False False True

Q2— Section header —

2.15Glide to leg Selective retention Referral sale Culture Product warranty Prospecting Utili Referral prospecting Sales agents

Q3— Section header —

3.1What information shoul d be obtain What records must be kept How to handle minor complaints Identifying and rout ing serious complaints Action to be taken when complaints are rejected Know the correct storage and food preparation

3.5

Q4— Section header —

4.1Gather names Qualify names Evaluate and rate names

4.2.4It is used when a salesperson greets a customer and on purpose keeps quiet for a couple of seconds. (8\

4.3.1Intensive distribution is used when the business makes its products available at all possible outlets and it aim at achieving maximum market penetration (2\

4.3.2

4.4

4.5The salesperson does not get names of prospects from satisfied customers, /she gathers a lot of names from a variety of sources (2\ [30] ESTION 530

5.1Promote voluntary co operation Compel/force co operation

5.2Motivation is an internal human driving force that is caused by an unfulfilled need and result in fulfilled need. erception is the result of the human mind selecting, organising and integrating stimuli into a meaningful and coherent picture.

5.3Building cost Buy or rent Quantity

5.5.1The picture represents a positive body language and the customer seems to be happy. (2\ Keep your face relaxed and friendly Smile when greeting customers Keep palms open When listening to someone

Q6— Section header —

6.1Concentration Buying habits Operational costs Transportation Warehousing Products that are meant for a more upscale market should be elegantly packaged in packaging that emphasises quality. Pet food should be packaged for the pet owner

6.4.4

6.5They assume that they automatically know what cust omers want They have watched them browsing around They then immediately start explaining the features and benefits of a product they reckon the customer might

Topics Identified

Business EnvironmentsForms of OwnershipLeadership

Mark Allocation

Sections15 + 15 + 30 = 60 marks

Paper information

TitleMemo

SubjectConsumer Behaviour Supplementary

LevelNCV Level 4

Document typeNCV Business

Year2020

MonthMarch

Pages6

Downloads5

Examination context

Decade2020s

Years ago6y

SeasonAutumn (SH)

Start daySunday

Exam periodMarch 2020

Days since exam2,415

About Consumer Behaviour Supplementary examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?

For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

applying subject knowledge

working under time constraints

checking answers

identifying revision priorities

A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

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File size194.8 KB

Pages6

Archived on8 September 2026

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