Nc1860 Marketing NCV Level 3 — Memo

November 2024 — NCV Level 3 — Nc1860 Marketing

NCV Level 3 2024 NCV Business

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Q1— Section header —

1.10Market research Telemarketing Marketing policy Time frame Marketing strategy Deadline Questionnaire Bar code Checklist

Q2— Section header —

2.1[10]10

Q3— Section header —

3.1010

Q4— Section header —

4.1arket research will help Yardley of London find out who their target market and to know the type of marketing they must use to reach their potential customers on time. Will their research increase their sales?

4.4

4.6Telemarketing or online marketing the type of marketing that will reach the potential global customers fast without physically visiting one country after the other. (2\

4.7

Q5— Section header —

5.1company does not need to do research when the information they need is readily available When company do not have enough time to

5.2It will enable a company to decide on the pricing strategy of their product It will give them guideline ways to market the product and the kind of marketing strategy that will be effective

5.3Numeric data Alphanumeric data Image data Audio data

5.4Did sale of the product increased? Was more of a particular product ordered Did they receive more enquiries about the product? Information must be in a logical order

Q6— Section header —

6.1Economic environment Legal and political environment Social environment Natural environment

6.2summar ises the main objectives of the company in terms of its target market and competitors It analys

6.3Selling goods that are harmful to customers Offering goods at unfair price to increase profit Publishing o ffensive and dishonest advertisements. Giving false information about product

6.4They will not know who to hold accountable for each activity there are deviations or who to ask if they want to know the cost of the research They will be

6.5arketing plan is a binding document contain ing guidelines about marketing programmes within a specific time frame ereas marketing activity plan

Q7— Section header —

7.1Finding new use for the same product Find new market for the same product Lowering the price of the same product

7.2Batching method All jobs or tasks that have been collected in groups or small batches are processed together. Online processing method There are no delay because

7.3What will be sold? Who will be responsible for the product? When will the activities take place? Where will the product be sold? roduct life cycle helps market research managers to keep their product the

Topics Identified

Business EnvironmentsForms of OwnershipBusiness FunctionsBusiness Plan

Mark Allocation

Sections10 + 10 + 10 + 30 + 30 + 30 = 120 marks

Paper information

TitleMemo

SubjectNc1860 Marketing

LevelNCV Level 3

Document typeNCV Business

Year2024

MonthNovember

Pages6

Downloads3

Examination context

Decade2020s

Years ago2y

SeasonSpring (SH)

Start dayFriday

Exam periodNovember 2024

Days since exam708

About Nc1860 Marketing examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

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For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

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