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Q1— Section header —
1.10Door to door collection of inform ation about product or services
Q2— Section header —
2.1ations that offer similar products
2.2Creating a set of numbers, letters or symbol to give description of a product is called
2.3Marketing that is done through the internet is called (12010273\ Copyright reserved Please turn over
2.4Stages that products go through are called
2.5Deciding on who will be responsible for the task is part of the
2.7A/an
2.8A/an habits, needs and opinions.
2.9organisation regarding matters such as the safety levels of a product
2.1010
Q3— Section header —
3.1Group of people interested in buying products
3.2Making awareness of your products over the phone
3.3Assessing whether data entered is correct
3.4Mistreating customers
3.5It influences the market research
3.6Data collected for a different purpose or project
3.7Suppliers, intermediaries and competitors
3.8Information that is made publicly available n newspapers, magazines, on radio or on television
3.9Developed to evaluate the outcomes of marketing activities
3.1010
Q4— Section header —
4.1Name any FIVE important types of information that IFG could gain through doing market research. (5 2\ (10\
4.2Name an explain to IFG the FOUR main phases of the product life cycle that their newly launched peanut butter will go
4.3Name FIVE components of marketing activities that IFG must pay attention to. (5 1\ (5\ [30]30
Q5— Section header —
5.1Explain THREE consequences of non compliance with the marketing activities plan. (3 2\
5.2A m arketing plan can be used to analyse the current marketing situation. Name any FIVE useful types of information that could be acquired through this
5.3Give any FIVE types of skills and expertise that personnel who are to do market research must possess. (5 2\ (10\
5.4Name FIVE types of data. (5 1\ (5\
5.530
Q6— Section header —
6.1Name FIVE components of a marketing activity plan that a business should consider. 1\ (5\
6.2Evaluate the relationship between ethical issues and successful marketing. (4\
6.3Explain how deviation from the code of conduct can harm the organisation. (3\
6.4Describe marketing policy guidelines with reference to the FOUR Ps of the marketing mix. 2\
6.5Recommend FIVE types of advertising media and give one example of each media. (5 2\ (10\ [30]30
Q7— Section header —
7.1Predict any FOUR kinds of problems that could be avoided in marketing by adhering to the code of conduct and ethics. (4 2\ (8\
7.2Explain FIVE reasons why marketing research is important in marketing. (5 2\ (10\
7.3Explain any THREE data verification methods. (3 2\ (6\
7.4Demonstrate TWO ways in which the relationship between market research and the product life cycle may help the organisation. (2 2\ (4\
7.5Explain the role of market research as a descriptive function in the marketing department. (2\ [30] TOTAL SECTION B: 120 GRAND TOTAL: 15030