Marketing NCV Level 3 — Memo

November 2020 — NCV Level 3 — Marketing

NCV Level 3 2020 NCV Business

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Questions — A Preview of What to Expect in the Document

This section provides a quick preview of questions from the document. It may not display every question or the complete wording of each one. For the full content, including diagrams, tables and other information, view the original PDF above.

Q1— Section header —

1.1Market research

1.2Tele marketing

1.3Product life cycle

1.4Ethics

1.5Marketing environment

1.6Alpha numeric

1.7Marketing plan

1.8Launching

1.9Corporate culture

1.1010

Q2— Section header —

2.1True

2.2True

2.3False

2.4True

2.5False

2.6True

2.7False

2.8True

2.9True

2.1010

Q3— Section header —

3.1010

Q4— Section header —

4.1Decline stage Reasons: Its shipment fell from 30, million to 8, million Profit fell by 43% Sales fell

Q5— Section header —

5.1Did the sales of the product increase? Were there more orders and enquiries for the products? Were there any complaints about the product Did improved marketing lead to more customers? Did the organisation receive positive feedback from customers?

5.2

5.3Economic environment Social environment Technological environment Natural environment Penetration pricing: It is when the organisation offers a new product at a lower

Q6— Section header —

6.1Time Available data Type of decision Benefits of the research compared to the cost Who is responsible for arranging the marketing activity? When will the marketing activity reach the target audience?

6.3

6.4The information about the product will not be known to the public without media involvement The organisation may end up spending more than necessary The organisation will miss the opportunity to get feedback from their

Q7— Section header —

7.1

7.3

7.4ollecting facts and data about customers and products. It determines what kind of people will buy the products and what they prefer in the products. (2\

7.5Selling products that are unsafe and unhealthy Selling products that do not work properly Asking p rices that are unfair Showing a dvert that are not true and honest

Topics Identified

Business EnvironmentsForms of OwnershipBusiness Functions

Mark Allocation

Sections10 + 10 + 10 + 30 + 30 + 30 + 30 = 150 marks

Paper information

TitleMemo

SubjectMarketing

LevelNCV Level 3

Document typeNCV Business

Year2020

MonthNovember

Pages5

Downloads3

Examination context

Decade2020s

Years ago6y

SeasonSpring (SH)

Start daySunday

Exam periodNovember 2020

Days since exam2,170

About Marketing examination preparation

This TVET examination resource can be used as part of a structured revision programme. Past papers are most useful when learners attempt questions independently, work within a realistic time limit, and review their answers afterwards.

How to use this resource for revision

A TVET past examination paper is most useful when it is treated as an active revision exercise. Try the questions yourself before checking the corresponding memorandum. Where you make an error, identify the reason — was it a knowledge gap, a calculation mistake, an interpretation issue, or an examination technique problem?

For stronger examination practice, complete the paper without unnecessary interruptions and keep track of the questions that take the most time. Afterwards, review the memorandum and separate knowledge gaps from mistakes caused by interpretation, calculation, structure, or examination technique.

understanding question requirements

applying subject knowledge

working under time constraints

checking answers

identifying revision priorities

A practical revision approach

Start by completing the resource without looking at the memorandum. Review incorrect and incomplete answers afterwards and make a short revision list based on the areas that caused difficulty.

File details

File size221.3 KB

Pages5

Archived on8 September 2026

File age47d

ContributorFreeMode

Fingerprint3F478FC13396

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