Marketing NCV Level 3 — Document
February 2020 — NCV Level 3 — Marketing
NCV Level 3
2020
NCV Business
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Q1— Section header —
1.10in the ANSWER BOOK.
1.1Market research aimed at a specific group of people, such as business women or young entrepreneurs
1.2Method of selling product s by internet, post or telephone: trategic marketing
1.3ustomers assumption that a high product price indicates high quality
1.4in ding out the needs of consumers and then satisfying those needs while making a profit for the company
1.5Organisations should do market research when they want to enter new consumer markets. operate internationally. open new branches in other cities.
1.6The purpose of code of conduct is to help ...
1.7Environment including the employees and departments of an organisation Legal environment Natural environment
1.8Data describing the names of pe ople and places by using letters:
1.9Marketing departments o as part of their budget. marketing purchases
1.10data refers to arranging figures or information in or der to ensure easy comparison. Tabulating Edit
Q2— Section header —
2.5\in the ANSWER BOOK. Give reason for each answer.
2.1Market refers to the number and type of people who want to buy something.
2.2ne of the factors that influences market research is resources
2.3Facts and details that tell management about a si tuation, person or event that helps them make a decision is known as data.
2.4How long it will tak e to collect data, analyse data and report information is all part of the resea rch time frame.
2.510
Q3— Section header —
3.10\the ANSWER BOOK. COLUMN A COLUMN B
3.10ssign ing a number to each possible response in a survey Large amounts of data stored on a computer system for retrieval
Q4— Section header —
4.1Discuss FOUR ethical guid elines researchers must follow. (4 2\ (8\
4.2.1
4.2.2
4.3Large numbers of well known companies operate in foreign markets.
4.3.1Is Huawei established in a foreign market? (2\
4.3.2Give ONE reason for the answer to
Q4— Section header —
4.4Name TWO tools Huawei can use to prepare its marketing plan. (2\
4.5
4.6Huawei is a relatively new brand compared to its competitors and many consumers are very slow to endorse its new products. What is the marketing term for this type of consumers? (2\ [30]30
Q5— Section header —
5.1Define each of the following terms:
5.1.1Market esearch
5.1.2
5.2Distinguish between primary data and secondary data and give an example of each.
5.3Briefly discuss the FOUR verification methods to check if da ta has been entered correctly (4 2\
5.4List the EIGHT steps of the market esearch process in the correct order. (8\
5.5Briefly explain why the owners of the Tie Rack store say they should have done more market research? (2\
5.6xplain what it means to validate data. (2\
5.7Define the term trend (2\ [30] 304100330
Q6— Section header —
6.1Name TWO possible competitors of Fire n Water Coffee Bistro. (2\
6.2Distinguish between cafes (retailers\ and producers (manufacturers\ (2 2\ (4\
6.3Discuss THREE ethical issues in marketing that cause problems for companies. (3 2\ (6\
6.4State FIVE principles your friend should consider when compi ling a code of conduct. (5 2\ (10\
6.5How can market research have an impact on their advertising and sales? (4 2\ (8\ [30] 304100330
Q7— Section header —
7.1Explain, with the aid of a diagram, each stage of the adoption process. (18\
7.2Explain the phrase target everyone in the known universe used in the cartoon (2\
7.3Name 10 components this company should include in its marketing plan to target its primary target market. (10\ [30]30
Topics Identified
4
Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership
Mark Allocation
Total150 marks
Sections10 + 10 + 10 + 30 + 30 + 30 + 30 = 150 marks
Paper information
TitleDocument
SubjectMarketing
LevelNCV Level 3
Document typeQuestion paper
Year2020
MonthFebruary
Pages9
Downloads2
Examination context
Decade2020s
Years ago6y
SeasonSummer (SH)
Start daySaturday
Exam periodFebruary 2020
Days since exam2,443
About Marketing examination preparation
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