Marketing Communication NCV Level 3 — Document
November 2023 — NCV Level 3 — Marketing Communication
NCV Level 3
2023
NCV Business
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Q1— Section header —
1.10\in the ANSWER BOOK.
1.1Production is one of the examples of the marketing mix.
1.2Global markets can be described as a factor that influence integrated marketing communication.
1.3According to sources, integrated marketing communication started in the late 60s.
1.4Integrated marketing communication consists of eight elements, and publicity is one of them.
1.5One of the objectives of integrated marketing communication is to reduce the sales of the product.
1.6Sick leave is one example of motivation at the workplace.
1.7A title is one of the element of the marketing survey.
1.8Salutation is one of the element of the press release for newspaper, radio or television.
1.9Eye contact is non verbal communication that the presenter should avoid during the presentation.
1.1010
Q2— Section header —
2.10\n the ANSWER BOOK. experienced consumers; external referral, checklist; marketing objectives, internal referral; font; orange; yellow; motivation; physical motivation
2.1s when you refer the customer query to someone outside the organisation.
2.3elicits emotion and is associated with energy. 3041023
2.8elicits emotion and is associated with happiness.
2.10is the reason for satisfy ing bodily needs such as the need for food.
Q3— Section header —
3.10\in the ANSWER BOOK.
3.1of making a sale Sales promotion Sponsorship
3.2The second step of the integrated marketing communication process Define marketing communication
3.3NE of the most important positions in South Africa , which also has legal implications
3.4The department in an organisation that is responsible for hiring, conducting interviews, and training employees Operations
3.5provide a record outline commitments inform those who were absent
3.6NE item that should appear on the agenda of the meeting The strategy of the organisation
3.7An organisation must deal with customer complaints efficiently in order to eep
3.8To meet an organi communication o get support of all internal stakeholders.
3.9In order to determine if marketing communication is used creatively, the following question should be asked What do you aim to achieve through your communication?
3.10One method of turning aggressiveness into assertiveness during presentation gnore the aggressive stakeholder
Q4— Section header —
4.1.1
4.1.2(5\
4.1.3List FIVE types of documents that should be completed by the employee s, and in some cases, customers, of Nike.
4.1.430
Q5— Section header —
5.1.1Identify THREE purposes of conducting presentations (3\
5.1.2
5.1.3demonstration is a creative visual aid to show your ideas in practice to your audience Discuss FIVE guidelines that the presenter should keep in mind
5.2A sales letter is a letter that a marketer writes to potential customers. Name FIVE elements of a sales letter. (5\
5.330
Q6— Section header —
6.1City Lodge Hotel is situated on 14 th Ave nue, Johannesburg. Design signage to promote the hotel . The signage and use of illustrations must comply
6.2
6.3Name FIVE advantages that City Lodge Hotel will enjoy by having a promotional signage. (5\
6.4Integrated marketing communication is the combination of different types of marketing communication to send the same message to consumer In ONE paragraph, discuss the history of integrated marketing communication.
Q7— Section header —
7.1.1
7.1.2Give FIVE items that should be included in the minutes of meeting. (5\
7.1.3Name FOUR methods of distributing minutes. (4\ (3041023\ Copyright reserved
7.2The m arketing industry is a highly regulated industry , characterised by various acts, regulations and bodies of the industry. Name and explain FIVE functions of the bodies that regulate the marketing
7.3Customers do not always formulate their complaints clearly s a marketing commun ication officer
7.4Define marketing. (2\ [30] TOTAL SECTION B: 120 GRAND TOTAL: 15030
Topics Identified
4
Business EnvironmentsBusiness FunctionsLeadershipBusiness Plan
Mark Allocation
Total150 marks
Sections10 + 10 + 30 + 30 + 30 + 30 + 30 = 170 marks
Key Information
Websitewww.nordantech.com
Paper information
TitleDocument
SubjectMarketing Communication
LevelNCV Level 3
Document typeQuestion paper
Year2023
MonthNovember
Pages9
Downloads4
Examination context
Decade2020s
Years ago3y
SeasonSpring (SH)
Start dayWednesday
Exam periodNovember 2023
Days since exam1,074
About Marketing Communication examination preparation
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