Marketing Communication NCV Level 3 — Document
November 2018 — NCV Level 3 — Marketing Communication
NCV Level 3
2018
NCV Business
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Q1— Section header —
1.10\in the ANSWER BOOK
1.1The main regulatory body of the advertising industry in South Africa is the Advertising Standards Authority (ASA\
1.2Visual aids are tools that an audi ence can see and hear during presentation.
1.3A concept of marketing is to satisfy customer needs.
1.4Creativity means to come up with a totally new way of doing something.
1.5Presentations are events during whic h one can explain or descri be a new product or idea.
1.6Minutes are drawn up before the agenda of a meeting.
1.7tatutory elements refer to the laws and regulations that affect the structure of an organisation.
1.8The amount that consumer is willing to pay for a pro duct is called the price
1.9The regular font size used for official documents is 14.
1.1010
Q2— Section header —
2.10\ the ANSWER BOOK. COLUMN A COLUMN B
2.10Everywhere you go Sheer driving pleasure Ideas f or life The best a man can get Lasts up to eight times longer Share moments. Share life
Q3— Section header —
3.10\the ANSWER BOOK.
3.1Sales pitch, as a form of marketing communication, is a (two way/one way\ communication process.
3.2(Self esteem/Self actuali ation\refers to the need to become a better person and to learn more.
3.3(Adjournmen t/Closing\eans to postpone a meeting.
3.4The (board of directors/shareholders \are responsible for the performance of the company.
3.5(Sponsorship/Bonus\ refers to organisations providing resources to help with a particular project or event.
3.6(Integrated/ Mass\ marketing is a combination of two or more forms of marketin g used to sell a product. (3041023\
3.7(Publicity/Public relations\ is promotion aimed at creating and maintaining a positive image of a business.
3.8Creative elements of marketing communication include (words/objectives\.
3.9A/An (cash sales slip /invoice\is a written record of goods or services provided and the amount charged for them, sent to a customer as a request of payment.
3.1010
Q4— Section header —
4.1Allan McArthur, sales manager, must give a presentation to expla in the benefits of his product. List FIVE ways to cope with nervous tension duri
4.2Discuss FIVE responsibilitie s of the company secretary (5 2\ (10\
4.3You are the sales manager of Umhlanga Car World Explain how you will motivate ales staff to increase their sales with specific reference to different ways to increase their salaries (4
4.5List FIVE tips or guidelines for writing a g ood sales letter. (5\ [30]30
Q5— Section header —
5.1Define the term integrated marketing communication and give an exampl (5\
5.2Sanele Molotshwa is the manager of S amsung Frost and Freeze Ltd His contact details are: PO Box 786, Dannhauser, 3080
5.3One of the reasons for using promotiona l signage is to draw attention. Name FIVE places where one would use promotional signage (5\
5.4List the FIVE basic motivational needs according to Maslow's hierarchy (5\ [30]30
Q6— Section header —
6.1Name FIVE elements of nonverbal communication that play a role in a presentation. (5\
6.2A marketing brief is a doc ument which explains the client' s objectives and the target market for the proposed marketing communication. List FIVE elements that must be included in the marketing brief
6.3Explain the term agenda (2\
6.4
6.5How can the minutes of a meeting be distributed by the responsible person? (2\
6.6Name FIVE guiding principle s of the Advertising Standards Authority (ASA\ (5\
6.7
6.8Name THREE benefits of being assertive (3\ [30] (3041023\ NC183030
Q7— Section header —
7.1Promotion refers to the method an organis ation uses to make consumers aware of its products or services. List FIVE promotional tools. (5\
7.2Name FIVE factors that affect integrated marketing (5\
7.3You are the manager of Solly' s F urniture. Mr Zwane, a customer of yours bought a bedroom suite and was promised delivery the same day. Three days later the bedroom suite was still not delivered. Mr Zwane called and was very
7.4List FOUR key facto rs of a marketing plan (4\ [30] TOTAL SECTION B: 12030
Topics Identified
4
Business EnvironmentsForms of OwnershipBusiness FunctionsLeadership
Mark Allocation
Total150 marks
Sections10 + 10 + 10 + 30 + 30 + 30 + 30 = 150 marks
Key Information
Contact Number084 221 9610
Email Addresssanele@frostfreeze.com
Paper information
TitleDocument
SubjectMarketing Communication
LevelNCV Level 3
Document typeQuestion paper
Year2018
MonthNovember
Pages7
Downloads4
Examination context
Decade2010s
Years ago8y
SeasonSpring (SH)
Start dayThursday
Exam periodNovember 2018
Days since exam2,900
About Marketing Communication examination preparation
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