Marketing Communication NCV Level 2 — Document
November 2020 — NCV Level 2 — Marketing Communication
NCV Level 2
2020
NCV Business
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Q1— Section header —
1.15\the ANSWER BOOK.
1.1The c opy style refers to the style of (writing/speaking\ an advertisement.
1.2(Copyright/Jargon\is the work re lated words that people i n the same profession use, but t hat other people might not understand.
1.3The ( desktop publisher/creative director\ may improve images in an advertisement with airbrushing to make it
1.4A (slogan/brand\is a combination of the name, words, symbols, colours and design that goes with product to make it different from other products.
1.5The (peripheral/direct\route is the indirect route to advertise something.
1.6(Market share/Profitability\refe rs to the extent to which something has made a profit.
1.7(Value statement/Policy\is a wider framework within which an organisation operates
1.8A very outgoing person has an (introvert/extrovert\ personality
1.9How high or low voice is , is called its (pitch/tempo\
1.10Good intrapersonal/interpersonal \skills help to develop a relationship with customers.
1.11(Needs/Wants\refer to things you would like to have, but which are not necessary
1.12The independent body tha t has been set up and is paid for by the advertising industry to ensure that advertisements are not offensive, false or misleading, is called the Association of Communication and Advertising/Advertising
1.13(A broken telephone/P ast experience\is an example of internal barriers that may have an influence on successful communication.
1.14Visualisation refers to the creative dimension of usage of sounds and (image/colour\ to capture the attention of the customers.
1.15The representative of the organisation outside the company is called the (private relations/public relations\ officer (15 2\ [3 0] (3041022\
Q2— Section header —
2.1Name the comp any advertising the product. (2\
2.2What product is being advertised? (2\
2.3Who is the celebrity on the advertisement? (2\
2.4Give TWO reasons w hy you think the company makes use of a celebrity to advertise their product (2\
2.5Distinguish between the display copy of an advertisement and the body copy of an advertisement (2 2\
2.6Give ONE example of the display copy in the advertisement attached. (2\
2.7Give ONE example of the body copy from the attached advertisement. (2\
2.8
2.9Which route to persuasion did the advertisers use in this advertisement? (2\ [30]30
Q3— Section header —
3.1Name FIVE elements of communication. (5\
3.2Name FOUR examples of non verbal communication. (4\
3.3Give THRE E examples of verbal communication. (3\
3.4Name FIVE categories of barriers that can interrupt communication and give
3.5Explain the follow ing terms:
3.5.1Persuasive communication
3.5.2Market environment
3.5.3Demographic segmentation
3.5.430
Q4— Section header —
4.1Internal communication deals with the exchange of information within an org anisation. Name THREE internal communication channels within an organisation. (3\
4.2Written communication has general rules to adhere to. ame THREE of the rules. (3\
4.3State FOUR important points to consider when speaking with custome rs. (4 2\ (8\
4.4When a customer is dissatisfied with a product or service, a complaint occurs. Discuss FIVE guidelines when a company must deal wit h customers complaints. (5
4.5Give SIX guidelines for writing effective business letters. (6\ [30]30
Q5— Section header —
5.1Name and describe the f our Ps of the marketing mix. (4 2\ (8\
5.2There are various ways in which an organisation can communicate with the target market. Name and explain FOUR most accepted medium as an element of marketing communication. (4 3\
5.3According to Maslow, human beings develop through different levels of satisfaction. Name the FIVE levels of needs. (5\
5.4Name FOUR phases of a product life cycle. (4\
5.5ame ONE purpose of advertising in marketing. (1\ [30] TOTAL: 150 (3041022\ Copyright reserved30
Topics Identified
3
Business EnvironmentsForms of OwnershipBusiness Functions
Mark Allocation
Total150 marks
Sections30 + 30 + 30 + 30 = 120 marks
Paper information
TitleDocument
SubjectMarketing Communication
LevelNCV Level 2
Document typeQuestion paper
Year2020
MonthNovember
Pages6
Downloads4
Examination context
Decade2020s
Years ago6y
SeasonSpring (SH)
Start daySunday
Exam periodNovember 2020
Days since exam2,170
About Marketing Communication examination preparation
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