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Q1— Section header —
1.15\in the ANSWER BOOK. COLUMN COLUMN
1.15USP Observation Internal communication Television Body part Product life cycle Prejudice Logo Encoding
Q2— Section header —
2.15\in the ANSWER BOOK.
2.1Etiquette refers to a code of behaviour within a specific environment.
2.2Consistency means that you say the same thing all the time.
2.3An example of non verbal communication is written communication.
2.4A complaint is when a customer enquires about something.
2.5Self actuali ation is part of human needs and desires.
2.6The marketing mix is a model used by marketers to craft and implement marketing strategies.
2.7Poor eyesight and poor hearing are examples of physiological barriers.
2.8A p ersonal interview is one of the methods used to collect data.
2.9A c ompetitive advantage is often associated with strengths.
2.10The Independent Broadcasting Authority (IBA\requires broadcasters to be impartial on news coverage.
2.11Celebrities play an important role in promoting products.
2.12The first phase in the product life cycle is the declining phase.
2.13Physiological needs are on the fifth level o Maslow s hierarchy of needs.
2.14Marketing communication aims to promote the image of consumers.
2.1515
Q3— Section header —
3.1Name SEVEN elements of communication. (7\
3.2Name FOUR factors that influence the effectiveness of the communication model. (4\
3.3Give FOUR examples of internal barriers to successful communication. (4\
3.4Draw up a memo from the ead of the arketing epartment, Mr Brown, reminding the marketing department of
3.5There are various ways in which an organisation can communicate with its target market. Name the FIVE most accepted medi used in marketing communication. (5\ [30]30
Q4— Section header —
4.1
4.2Give FIVE examples of written communication. (5\
4.3There are THREE marketing communication roles that are related to other marketing roles , namely onsumer orientation
4.4
Q5— Section header —
5.1Discuss how marketing communication contributes to profitability, sales and market share. (3 2\ (6\
5.2
5.3Give FIVE techniques used by organisations to gather information on the market segment. (5\ (3041022\ NC1820
5.4Name SEVEN methods used by marketers to identify potential customer product or service needs (7\ [30]30
Q6— Section header —
6.1Name the THREE aims of advertising (3\
6.2Give TWO forms or examples of visual presentation. (2\
6.3Your voice is an important to ol when speaking to customers. Name FOUR factors to consider about voice projection. (4\
6.4Explain the difference between the following approaches to advert isements Copy style and visualisation (8\
6.5Give FIVE ways in which sales promotions can be done to increase sales in the short term. (5\
6.6Discuss how you can use your interpersonal skills to develop a relationship with your customers. (5\
6.7Name THREE of the four P s of the marketing mix. (3\ [30] TOTAL SECTION B: 120 GRAND TOTAL30