Travel Office Procedures N6 — Document
November 2020 — N6 — Travel Office Procedures
N6
2020
Nated Tourism
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Q1— Section header —
1.1Define usiness ravel. (2\
1.2Choose FIVE of the following companies that would be good prospective usiness ravel companies and give ONE reason why you chose those companies. (7\
1.3When selling usiness ravel, projecting a professional image is very important. Name FIVE steps one should follow to project a professional image. (5\ [14]14
Q2— Section header —
2.1You are in charge of marketing and selling ncentive ravel for the company, Travel Explore in Cape Town. Yo
2.2Would you say that both companies mentioned in QUESTION
2.1are good andidates to use for incentive trav el? Give a reason for your answer.
2.3When providing the answer to QUESTION
2.2it was necessary for you to give some thought to ensure that ou target the correct company. Prepare SIX questions that you would have asked to get the relevant information regarding the companies.
2.4Name FOUR factors that will affect the final cost of trip. (4\
2.5Mercedes SA invites your company to pitch your ncentive rogramme to the ir director.
2.5.10\in the ANSWER BOOK.
2.5.15% 7% 10%
2.5.2R1 200 000,00 R240
2.5.3How much will the incentive budget then be? R120 000,00 R24
2.5.4If Mercedes SA wants 2 winners, how much money will be available per winner? R120 000,00 R60
2.5.5The agency breaks down the costing per person. How much is normally allocated to the promotion of campaign? 5%
2.5.6How much money will be spent on transport per person? R12 000,00 R18 000,00
2.5.7How much money will they spen on meals for both winners? R18 000,00
2.5.8What percentage of the spen ding is for accommodation? 20% 30%
2.5.9What would other expenses not include? Changes to flights Room ervice
2.5.10Which ONE of the following is regarded as the most important component of the trip? Accommodation Meals Transport
2.6Formulate TWO questions which could be directed at the client to evaluate the success of the programme. (2\ [46] TOTAL SECTION A: 60 (4021176\46
Q3— Section header —
3.1Arrange the following job specifications under the correct subheadings. Redraw the table below in the ANSWER BOOK to complete the question. Personal characteristics Personal ppearance Specific
3.2If you were the PRO of City Lodge Cape Town Waterfront, how would you use each of the FIVE distinct activities associated with the role of the PR to create awareness of saving water during the drought experienced during
3.3Compare the advantages of a radio interview to that of a television interview and determine which media would be most suitable to advertise your PR campaign for City Lodge Cape Town Waterfront (7\
3.4Explain what can be done to make the PR campaign referred to in
Q3— Section header —
3.5What is the purpose of a press facility visit? (3\
3.6Would a press facility visit be a suitable way to announce your ater saving project to prospective guests? Give a reason for your answer. (1 + 2\ (3\
3.7Name the steps to follow when organising a press conference. (9\
3.8Name FIVE requirements of a press release. (5\
3.9Name FIVE pieces of information that a press kit usually contains. (5\
3.10Why is it important that the PRO replies to the journalists questions as soon as possible after an emergency? (2\
3.11Differentiate between advertising and PR. (6\
3.12Identify which objective is being used for the following advertising methods
3.12.1Describing available services
3.12.2Maintain ing product awareness (4021176\ Copyright reserved
3.12.3Correcting false impressions
3.12.4Encouraging switching to your brand
3.12.5
3.13special rates in the Getaway Magazine? Give THREE advantages and THREE disadvantages of this type of media. (2 + 6\ (8\ [92] (4021176\92
Q4— Section header —
4.1Differentiate between advertising and sales promotions (6\
4.2Identify FIVE sales promotions from the examples below. Write only the correct alphabet letters next to the question number in the ANSWER BOOK.
4.3Arrange the following sales promotion techniques into the three different sales promotion categories. discounts; gifts; coupons; bonuses; buy one ge
4.4Name FOUR exhibitions most common to the travel and tourism trade. (4\
4.5Draft a list of THREE items that need to appear in a job description and FOUR items that need to appear in a job specification of a PRO of a hotel. (7\
4.6Choose from the list below the NINE stages of a promotional campaign. Determine the objective Nature, ost and impact Evaluate the effects of the programme Determine the budget Lifespan of the programme
Topics Identified
4
Business EnvironmentsForms of OwnershipBusiness FunctionsBusiness Plan
Mark Allocation
Total140 marks
Sections14 + 46 + 92 = 152 marks
Key Information
Qualification TypeDiploma
Paper information
TitleDocument
SubjectTravel Office Procedures
LevelN6
Document typeQuestion paper
Year2020
MonthNovember
Pages9
Downloads1
Examination context
Decade2020s
Years ago6y
SeasonSpring (SH)
Start daySunday
Exam periodNovember 2020
Days since exam2,172
About Travel Office Procedures examination preparation
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A practical revision approach
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