Travel Office Procedures N6 — Document
November 2019 — N6 — Travel Office Procedures
N6
2019
Nated Tourism
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Q1— Section header —
1.1Choose a description from COLUMN B that matches a term in COLUMN Write only the letter (A \next to the question number (1.1.1
1.1.10\in the ANSWER BOOK COLUMN COLUMN B
1.1.10Professional image Safety needs Transport Prospective client Business ravel Product knowledge Reduces absenteeism
1.2Your travel agency decides to contact Steelworks SA as a possible business travel client.
1.2.1
1.2.2When preparing to sell business travel to Steelworks SA, what general information should your research include? (5\
1.3Whilst pitching to Steelworks SA to do its business travel, you see the opportunity to convi nce the company to participate in your
1.3.1What benefits does incentive travel have for Steelworks SA? (5\
1.3.2How would you explain to the CEO of teelworks SA what incentive travel is? (3\ (4021176
1.3How will you convince the employees of Steelworks SA to participate in the incentive programme? (6\
1.3.4Steelworks SA would like to know (in detail\ what the budget of the incentive programme entails
1.3.5The CEO would like to know whether any factors would influence the final cost of the trip. If so, what are the se factors (6\
1.3.6Draw up a questionnaire which you will give to the winners of the incentive programme of Steelworks SA t o evaluate the success of the programme. Include at least FIVE questions in the questionnaire. (7\
1.3.7What criteria would you, as the travel agent, use to evaluate the success of the programme? (2\ [60] TOTAL SECTION A: 60 SECTI ON B60
Q2— Section header —
2.1The term 'p ublics refer to the various groups with which a company exchange
2.1.1he PRO sends out a letter, thanking all staff for their positive at titude towards the 'Save the Giraffe' project.
2.1.2The PRO sends a basket of fruit to the CEO who is recovering from a heart operation.
2.1.3n Valentine's Day , the company sen ds chocolates to all its clients.
2.1.4
2.2Re draw the following table in your ANSWER BOOK and sort the descriptions of job specifications (listed below\der the correct headings Personal characteristics
2.3You are the PRO of Sun City. Many people with small children are t visiting Sun City anymore because the y think it is mainly a casino.
2.3.1What would your first step be?
2.3.2Does the situation comprise a positive or negative perception?
2.3.3Which PR objective would you use to change the public's perception?
2.3.4What would be your suggestion to attract more people with children to Sun City?
2.3.5What would step FOUR of the publicity campaign entail?
2.3.6How will you know w hether your PR campaign has been successful?
2.3.730
Q3— Section header —
3.1Indicate whether the following statements are TR UE or FALSE. Choose the answer and write only 'T rue or 'F alse
3.1.5\ the ANSWER BOOK.
3.1.1It doesn't matter what jewellery you wear during a radio interview.
3.1.2You can portra y a positive image on radio using your voice.
3.1.3When you are interviewed on television you need to look straight at the camera.
3.1.4Horizontal stripes look best on television.
3.1.5
3.2What type of events can Sun City have to gain media coverage which may increase the number of people with children who visit Sun City? (3\
3.3What responsibilities does the PRO of a company have when answering enquiries from the press? (4\
3.4How would you go about making the following events newsworthy in order to gain media coverage?
3.4.1The opening of the new bungee jumping attraction at Moses Mabhida S tadium in Durban
3.4.2The opening of the new information bureau in Stellenbosch
3.4.3
3.5Differentiate between a press conference and a press release (4\
3.6Th e PRO of Sun City decides to hold a press conference to announce your publicity campaign in order to attract people with small children to Sun City
Q2— Section header —
Q2— Section header —
Q4— Section header —
4.1What would be the main object ive for advertising publicity campaign? (1\
4.2Sun City wants to advertise its new ent ertainment centre to the public. The entertainment centre
4.2.1Select the most appropriate media to advertise Sun City's new entertainment hub to the public of South Africa and substantiat your choice with reference to FIVE advantages o f the chosen media. (1 + 5\
4.2.2Which factors did you consider when selecting the appropriate
Q4— Section header —
4.2.3Are the media you have chose
Q4— Section header —
4.2.4What other types of media are used for advertising in the travel and tourism industry (7\
4.2.5Under which advertising category does your choice in QUESTION
4.2.1fall? (2\ 4.
2.6How can the AIDA principle be incorporated in your choice of advertising media referred to
Q4— Section header —
Q5— Section header —
5.1Would a sales promotion or an advertisement be better to create awareness of Sun City s new entertainment centre? Motivate your answer and explain the difference between an advertisement and a
5.2What type of special offer would appeal to the target market mentioned in QUESTION
4.2(2\
5.3Woul d this sales promotion be aimed at the retailers or at the consumers? ive a reason for your answer. 1 + 1 (2\
5.4What would be the objectives of the sales promotion for Sun City entertainment centre? (6\ (4021176
5.5Name FIVE examples of sales promotion tools for Sun City s entertainment centre. (5\
5.6You choose to promote Sun City s new entertainment centre as a sales promotion indicating that children under 12 years of age may enter
5.7At what exhibition can Sun City effectively promote its sales promotion? (2\
5.8Why would Sun City not advertise this promotion at the Indaba (2\
5.9What specific duties should be included in he job description of a ublic elations
5.10State whether the following is a job description or a job specification
5.10.1Specific duties
5.10.2Conditions of employment
5.10.3Physical abilities
5.10.4Possible hazards
5.10.540
Topics Identified
4
Business EnvironmentsForms of OwnershipLeadershipBusiness Plan
Mark Allocation
Total200 marks
Sections60 + 30 + 40 + 30 + 40 = 200 marks
Paper information
TitleDocument
SubjectTravel Office Procedures
LevelN6
Document typeQuestion paper
Year2019
MonthNovember
Pages8
Downloads4
Examination context
Decade2010s
Years ago7y
SeasonSpring (SH)
Start dayFriday
Exam periodNovember 2019
Days since exam2,535
About Travel Office Procedures examination preparation
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