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Q1— Section header —
1.1Various options are given as possible answers to the following questions. Choose the answer and write only the letter (A D\ next to the question number (1.1
1.10\the ANSWER BOOK.
1.1.1Which ONE of the following is an example of processing a transaction with a debit card? Jayden paid for the airline ticket using a store
1.1.2Insurance is a key element in lifelong fi provides protection against financial losses guarantees a solid financial future protects a person from unethical salespeople is available only to property owners
1.1.3This will cover traveller when they use tr ansport that is legally licenced to carry passengers and are fare
1.1.4Mr. Edwards saved some confidential customer information from his employer 's computer network onto a flash drive, so that he could work on a project from a different location. Without realizing it, Mr. Edwards dropped the flash drive in a parking lot on his way
1.1.5These are TWO computer reservation systems commonly used in the tourism industry. Galileo and Sabre Galileo and Satellite Amadeus and Origin
1.1.6Which types of travel agencies are located close to big businesses or inside office parks? Leisure travel agencies Corporate
1.1.7This mail service is significantly cheaper than other forms mail services. Courier Service Priority mail
1.1.8This system is designed to help locate documents or records that could be filed in two or more places. Alpha numeric order
1.1.9A process by which only a limited number of copies of an original document are made. Printing
1.1.10Which consultant is responsible for both domestic and international bookings in a travel agency? Junior
1.2Which factors will need to be considered before choosing a suitable copying process? Write down only FIVE factors. (5\
1.3Identify a method of making copies or duplicates described below.
1.3.2Converting a hard copy document to an electronic document. Some have several fu nctions including but not limited to scanning, reducing, enlarging, faxing, sorting etc. Although not recognized as a copying machine, it produces a copy
1.4Study the Standard Traffic document (STD\ below and then answer questions [Source: https://www.airtreks.com/go
1.4.1Which STD document is displayed above? (1\
1.4.2Use the following information given below to label t he STD document above. Label A I next to question number 1.4 and then write only your chosen answer 1.4. A Answer. alidating carrier;
1.5Give FOUR other advantages that benefit both airlines and agents. (4\ [35] 402115435
Q2— Section header —
2.1In order to choose a suitable office layout for different businesses, a number of factors should be considered. Which office layout will be suitable based on the statements below? Write only the office layout next to the question number (2.1.1
2.1.5\in the ANSWER BOOK.
2.1.5While you may want a more open office design, it's still important to provide spaces where employees can work quietly on individual tasks or simply have a private conversation. As the owne r of a tourism business, you want transparency that
2.2In a tourism office, it i s important that all mail received is handled in an efficient and timely manner. Look at the picture below and then answer the questions.
2.2.1What type of mail service is depicted in the picture above? (1\ 4021154 Copyright reserved
2.2.2Explain the proce ss which takes place from when the sender gets to the post office to send a parcel using the mail service type you mentioned in
Q2— Section header —
2.2.3List the FIVE steps you should generally follow when rece iving the daily incoming mail. (5\
2.2.428
Q3— Section header —
3.2.3\the ANSWER BOOK.
3.1Insurance terminology was used throughout the case study above. Explain the following concepts in your ANSWER BOOK Provide at l east ONE example of what each insurance will cover.
3.1.1Liability nsurance
3.1.4Tourism nsurance Business nterruption nsurance Cyber
3.2.1With reference to paragraph number two in he article, explain how playground for kids and a swimming pool in comparison to another B&B without such facilities stated above. (2 + 4\ (6\
3.2.2Ther are data hackers who hack systems in order to steal confidential information. Name any FOUR security risks that can put confidential information at risk in a tourism establishment.
3.2.3List any SIX items of confidential information which cou ld be stolen if a travel agency electronic system is hacked. (6\ 4021154
3.3Look at the pictu res of bank cards below and answer the questions. Card A Card B Card C
3.3.6Identify the THREE types of cards pictured above. Describe card B and explain how it can be used. (2 + 4 You travelled to England for a month. You did not use all y our money on
Q4— Section header —
4.1Indicate whether the fol lowing statements are TRUE or FALSE by writing only 'True' or 'False' next to the question number (4.1.1.
4.1.10\in the ANSWER BOOK. Give ONE REASON for each answer.
4.1.5In the travel and tourism industry, custome rs' perceptions of value are often associated with a place. A brochure explaining cruise options is an example of a product in the travel and tourism industry.
4.2Refer to the raph elow to answer the questions: makemytrip survey
4.2.1According to the graph, which method of making reservation is preferred mostly in India for otel ookings? (1\
4.2.2 Substantiate your answer to
Q4— Section header —
4.2.3The raph indicates that 14% of Travellers are using mobile pp. What is a mobile app? (1\
4.2.4Why do you think there is a very low number of ravellers using mobile pps to mak ookings?
4.2.5What could have influenced 77% of all travellers in India to prefer online booking as their first choice method to make hotel reservations? List EIGHT. (8\
4.2.6(5\
4.3Most hotels use different social media platforms for marketing purposes. Explain how a hotel can use the following social media to its benefit:
4.3.4YouTube Skype Twitter Facebook (4 2\ (8\
4.4.7The company should produce only that product as desired by the consumer. Producing the best possible product. most important tas k is to keep the cost of production down. A company should produce only certain basic products.
4.4.10Finding the buyer for the product. anagement's main task is to convince the bu yers through high pressure tactics to get the product sold. Anything that can be produced can be sold (10
4.5Name the FOUR social factors which influence consumer buying behaviour. (4\ [50]50
Q5— Section header —
5.1Study the cartoon b elow and answer the questions.
5.1.1Based on your knowledge of consumer buying behaviour , e xplain what the term attitude is. (2\
5.1.4In your pinion, what is customer service? Customers expect excellent pers onal contact from you when they visit your office. What are the FIVE things you should do to demonstrate positive
5.2The selling process is made up of seven steps listed below. Discuss each one of them briefly to demonstrate your understanding. tep 1: Have adequate knowledge of the product. Step 2: Locat and identify the buyer.
5.3Choose a term from COLUMN B that matches a description in COLUM N A. Write only the letter (A \next to the question number (5.3.1
5.3.5\in the ANSWER BOOK. COLUMN COLUMN
5.3.5pecific group of customers towards which a business has decided to aim its marketing efforts escription of goals you want to achieve with your marketing efforts The process of communicating the value of product
5.4Define and xplain the concept of personal selling (2 3\ (6\