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Q1— Section header —
1.1Study the picture below and answer the questions. PICTURE A PICTURE B
1.1.1Which type of office layout is represented by PICTURE A and PICTURE B respectively (2\
1.1.2De scribe the office layout shown in PICTURE A and PICTURE respectively
1.1.3Give FIVE disadvantages of the office layout in PICTURE B. (5\
1.1.4Which type of ventilation will be c onducive for the office layout in PICTURE B? (2\
Q1— Section header —
1.2Indicate whether the followin g statements are TRUE or FALSE. Cho ose the answer and write only 'True' or 'F alse' next t o the question number (1.2.1
1.2.5\ the ANSWER BOOK. Correct the statement if it is FALSE.
1.2.1CRS h elp with the flow of data and funds between travel agents and airlines
1.2.2BSP indicate how many tickets were sold at a given period
1.2.3An E MD is issued when passenger buys an air ticke electronically
1.2.4A CCCF will be used by an agent or airline for credit card sales
1.2.5
1.3Differentiate between GDS and CRS (3 + 3 (6\
1.4Give THREE reasons why an EMD will be issued. (3\
1.5Explain the procedure to follow when manually validating an air ticket. (5\ [39]39
Q2— Section header —
2.1Study the picture below and answer the questions
2.1.1Identify e ach commercial bank in the order shown in the picture. (5\
2.1.2What is a commercial b ank? (2\
2.1.3List FIVE steps to use an ATM 5\
2.1.4Give FIVE transactions which can be done using electronic banking. (5\
2.1.5Explain onl ine banking (2\ 4021154
2.2Define the term ra vel i nsurance (5\
2.3Correct each of the following myths about travel insurance:
2.3.1Travel insurance is unnecessary
2.3.2Travel insurance is too expensive
2.3.3edical aid in Sout h Africa will cover medical expenses abroad
2.3.4
2.4Differentiate between cancellation and curtailment in terms of travel insurance and give an example of e ach.
2.5List FOUR types of information that might be classified as confidential. (4\
2.6Give FIVE ways in which a t ravel agency/travel office can secure its premises. (5\ [45]45
Q3— Section header —
3.1Choose a description from C OLUMN B that matches a picture in COLUMN A. Write only the letter (A J\ next to the question number (3.1.1
3.1.10\in the ANSWER BOOK. COLUMN COLUMN
3.1.6.1.7
3.1.9
3.1.10
3.2Explain cross referencing. (2\
3.3Explain what DOCEX is and how it operates. (10\
3.4List the FOUR steps in the filling process. (4\ [26] TOTAL SECTION A: 110 402115426
Q4— Section header —
4.1Study the article below and answer the questions. NEW LONG HAUL, NO FRILLS FLIGHTS ON THE CARDS Tessa Marsh 29 Mar ch
4.1.1Explain the terms long haul flights and no frills flights
4.1.2Will WOW Air be rendering service marketing or product marketing to its consumers? Substantiate the answer. (3\
4.1.3Who are the target markets of WO W Air in terms of social class? Substan tiate the answer. (4\
4.1.4When will WOW Air be l aun ched and in which phase of the p roduct life c ycle will they be? (2\
4.1.5It is nearly time for WOW Air to be launched in South Africa. The c ompany asked you to design a suitable adver for the Getaway magazine to
4.2Discuss the evolution of marketing by referring to each of the following eras:
4.2.1Production era
4.2.2Sales era
4.2.3
4.3Explain the difference between each of the following personalities:
4.3.1Compliant
4.3.2Aggressive
4.3.339
Q5— Section header —
5.1Choose a description from COLUMN B that matches a term in COLUMN A Write only the letter (A J\ next to the question number (5.1.1
5.1.10\in the ANSWER BOOK. COLUMN COLUMN
5.1.10Motivation Social networking Self actualisation Price regulated pricing Self
5.2
5.3Various options are given as possible answe rs to the following questions Choose the answer and write only the le tter (A \next to the question number (5.3.1
5.3.10\in the ANSWER BOOK.
5.3.1Tourism b usiness es use this for instant messaging, sending large files, conference calling etc
5.3.2A description of the goals you want to achieve with marketing efforts which is shaped by business goals
5.3.3The alphabet used to spell parts of a message containing letters and nu mbers to avoid confusion:
5.3.4How will the word Qantas ' be spelled according to the alphabet in
Q5— Section header —
5.3.5How will the word 'fare' be spelled according to the alphabet in
Q5— Section header —
5.3.6How will the word 'Brazil' be spelled according to the alphabet in
Q5— Section header —
5.3.7prefer travelling in a group with a tour leader prefer
5.3.8The industry or association determines what the price should be, for example IATA regulate the price increase in the airline industry
5.3.9Ways to follow up on a sale visiting the client phoning the client
5.3.10NOT a basic rule to follow when making sales over the telephone: Identify yourself and the company Greet the calle